Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
Ann Taylor announces world-renowned actress Kate Hudson will return as the face of the brand’s Holiday 2012 advertising campaign. Shot by famed fashion photographer Norman Jean Roy at the Highline Stages in New York City, the campaign is inspired by a deco dinner party and captures Hudson’s warmth, her love of the holidays, and the sophistication of the collection.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58227-ann-taylor-holiday-2012-ad-campaign-with-kate-hudson
Ally Bank, the direct banking subsidiary of Ally Financial Inc., today launched a new advertising campaign highlighting its leading customer service approach and the ease of banking with Ally. The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may have about Ally’s direct banking model, in particular.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63401-ally-bank-new-ad-campaign-ease-of-banking-customer-service
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Aircelle (Safran)’s highly innovative method to display logos, advertising or other messaging with thin electro-luminescent markings on airliners and business jets has been unveiled during its first flight aboard an Airbus A380.
In an evaluation performed June 8 during the nighttime hours, the A380 testbed aircraft’s no. 1 outboard engine nacelle was outfitted with an Aircelle electro-luminescent display configured as an illuminated Airbus logo. Thanks to this flight, Aircelle was able to demonstrate the marking’s brightness, clarity and readability – confirming its outstanding visibility at various lighting conditions and distances.
With the thickness of a decal, the “Illuminate the Sky by Aircelle” patented solution can be easily modified and reprogrammed, allowing for a variety of images or messages to be displayed and changed. It is capable of showing a full range of graphics, patterns and animations, with placement almost anywhere on an aircraft – from the fuselage and under-fuselage belly to the engine nacelles and tail.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7550151-aircelle-nacelle-electro-luminescent/
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Children's Bureau and AdoptUsKids, announced today the launch of a campaign designed to encourage the adoption of African American children from foster care.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40731/
All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy and answer your questions at ad:tech London 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/44208/
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61747-ad-council-launches-first-high-res-psa-distribution-platform
This February 18th marks The Advertising Council’s seventieth anniversary. Since 1942, the non-profit organization has been creating memorable campaigns aimed at improving the lives of the American people. Ad Council icons and slogans are woven into the very fabric of American culture. With campaigns ranging from
The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45023/
