A business school alumnus has cycled over 16,000 km from Shanghai to London, to raise money for a children’s charity.
Matthieu Liard, a graduate of the CEMS Master’s in International Management programme and HEC Alumnus began the mammoth journey in March this year. Along with friend Oli Goulden, he cycled through 16 countries, four deserts and three mountain ranges.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64172-cems-alumnus-cycles-shanghai-london-charity
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Alstom and Virgin Trains have unveiled a new look for one of the fifty-two high-speed tilting Pendolino trains serving the West Coast Main Line.
The train, renamed “Alstom Pendolino” by Virgin Trains CEO Tony Collins during a ceremony at Euston station, London, now displays a specially designed Alstom branding alongside that of Virgin. This is in recognition of the successful partnership between the two companies, established in 1999, which underpins the delivery of a world class intercity service. The fleet, built and maintained by Alstom, is one of the most intensively used in the world, with 47 trains in service every day, covering over 16.5 million miles per year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/alstom/44217/
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International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56601-adtech-london-digital-questions
All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy and answer your questions at ad:tech London 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/44208/
