During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
If you are drinking just plain water, you are wasting a great health opportunity. Since most people have acid bodies and are prone to illness, it is to their benefit to drinking their water with fresh lemon juice in it. The major health benefit you achieve is to change your body from acid to more alkaline. This can be done slowly by drinking fresh lemon juice, no sugar or honey, all day long instead of tasteless, plain water.
“Be Youthful: Look Good, Feel Great – and Remain Young at Any Age,” Dr. Shino Bay Aguilera’s most recent publication in English, was just published in Spanish and is available on Amazon.com, through barnesandnoble.com, and electronically for Kindle. In addition, major bookstores in the United States can provide home delivery for individual orders.
The book provides insights and tips on the perfect ways to renew and restore your mind, body and, spirit – and describes what it means to actually be “youthful.” Dr. Shino Bay Aguilera is a world-renowned cosmetic and clinical dermatologist and the owner of the Shino Bay Cosmetic Dermatology, Plastic Surgery & Laser Institute. He is known as the #1 injector of Sculptra® in the United States and as the preferred choice of celebrities and public figures. Dr. Aguilera, originally from Panama and a former clothing model, became intrigued by people’s everlasting pursuit of the “fountain of youth” through his consultations. “Be Youthful” explores the many ways to clinically appear youthful, but also details his personal journey about the pursuit of happiness, peace, and self-confidence, which all lead to beauty.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513051-dr-shino-bay-aguilera-book-be-youthful/
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
DEWAR’S®, the world’s most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
Destination XL Group, Inc. (NASDAQ: DXLG), the leading retailer of men’s XL apparel and accessories, launched a new national advertising campaign designed to draw attention to the many challenges men who wear XL sizes face when shopping for clothes and position Destination XL (DXL) as the one-stop-shopping solution for the style needs of this underserved consumer.
The TV and radio spots, titled “No Man’s Land”, use humor to underscore the shared and relatable shopping frustrations bigger guys face, and remind them that Destination XL is committed to addressing their fashion needs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61481-destination-xl-national-ad-campaign-to-support-major-retail-expansion
From dusting and fluffing to menu planning and decorating, homeowners put a lot of work into planning an at-home gathering, especially around the holidays. But despite all the preparations, the most likely source of trouble is often overlooked.
According to a recent Delta Faucet survey of one thousand homeowners, only one in five homeowners worried about plumbing-related issues when planning a party and just 10 percent consulted a professional plumber to address any potential problems. Interestingly, though, respondents reported a toilet malfunction would have the greatest impact on a party, more significant than running out of food or a major appliance breaking down.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59303-delta-faucet-new-water-efficient-high-performance-toilets-with-smartfit
UWC International Patron, Shelby M.C. Davis and Anand Mahindra, Governor of UWC Mahindra College and Chairman of India’s Mahindra Group, today announced that together they will provide major new support for the UWC movement. Jointly, they are committing a total of US$12.5 million scholarship funding over the next five years.
Shelby Davis and Anand Mahindra said: “The world needs extraordinary leadership to navigate today’s complex challenges, tensions and conflicts, as well as to make the most of new opportunities. The UWC movement is ideally suited to provide such leaders and we are privileged to support it.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762531-Davis-Mahindra-scholarship/
Danica Patrick, who last April became the first female to win a major closed-course auto race, is going head to head with IndyCar\\\'s toughest and finest drivers. Watch the action this April on VERSUS. http://www.versus.com/irl Video by Gyro Worldwide
Researchers at Ann & Robert H. Lurie Children’s Hospital of Chicago, formerly Children’s Memorial, are embarking on a pioneering study to understand the extent to which healing spaces promote health and healing during hospitalization. A major focal point of the study will be the Crown Sky Garden, a 5-thousand square foot garden on the 11th floor of the 23 story hospital. The garden, named in honor of Chicago’s philanthropic Crown family, includes dozens of bamboo trees, an interactive wall that changes colors as people walk by and carved benches made from trees planted by Frederick Law Olmsted (designer of the famed Central Park) for the 1893 World’s Columbian Exposition in Chicago.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58133-children-s-hospital-chicago-healing-spaces-study-crown-sky-garden
