Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Matalan, the UK’s leading out of town fashion and homeware retailer launched a city centre store in Liverpool at the beginning of this month – and who better to open the flagship store than lovely Liverpool lass, Abbey Clancy?
As well as opening the store, the stunning model turned TV presenter has launched an incredible range exclusively for Matalan, just in time for the party season.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63496-abbey-clancy-with-matalan
Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506451-volvo-avicii-a-new-beginning/
On May 8, 1945 the world celebrated the end of World War II in Europe, but for some young American children it represented the beginning of a lifetime without their fathers. It’s estimated that more than 180,000 American children were left fatherless after the war. “War always leaves behind dead soldiers, grieving widows, grieving parents and children, who have suffered a loss over which they have no control,” said Geraldine Conway Morenski, whose father is buried in Netherlands American Cemetery.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7062154-netherlands-american-cemetery/
Match, the world's largest relationship company, today released findings from its eighth annual Singles in America study – the nation’s largest, most comprehensive annual survey of 5,000+ single people living in the U.S. The 2017 survey captures surprising data and trends on shifting gender norms, the evolving rules of casual dating, the complications presented by technology and social media, as well as attitudes about love, sex, and relationships across generations.
“Singles are fundamentally redefining courtship in healthy and creative ways,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “Some hang out for months before they kiss; some hop into bed immediately; and many begin with the traditional first date. Courtship is expanding--and all these tactics are proving successful for launching love. Moreover, the first date is taking on important new significance: where it used to be just a casual look-see, now the first date often signals the official beginning of a romance. And singles want to define every step toward love--with a host of new rules on social media. Most exciting to me, 72% of singles would date ‘across the aisle.’ For most singles, romance is more important than politics. I’m not surprised. The human brain is built to love.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8264851-match-singles-in-america-study/
As the hedge fund industry matures, managers who survived the financial crisis are now beginning to focus on growing beyond their original business models, according to EY’s seventh annual survey of the global hedge fund market, Exploring pathways to growth. However, the survey shows that while managers want to grow their assets under management through new products and distribution channels, investors do not necessarily plan to increase allocations to hedge funds and are not interested in buying multiple products from one manager.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64370-ey-seventh-annual-survey-of-the-global-hedge-fund-market
Gone are the daunting days of pacing the drugstore aisles and wasting hard-earned money on gimmicky products that simply don’t deliver as Daily Glow (www.dailyglow.com), a leading health and beauty authority, announces its first-annual Daily Glow Awards. After in-depth research, testing and analysis of thousands of products in the marketplace, the 85 carefully selected products have been declared first year winners and granted “Glow-Getter” status, an accolade recognizing the most inventive, state-of-the-art and truly original products of 2011 within six categories: Skin, Hair, Makeup, Hand/Foot/Nail Care, Biggest Breakthroughs and Editors’ Picks. The inaugural Daily Glow Award winners will be highlighted in an expansive editorial feature on DailyGlow.com/Awards beginning December 16, 2011.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53388-daily-glow-getter-awards-innovative-products-where-health-meets-beauty
Each week high school football teams across the country are making bold plays – their own Friday night feats. Today, State Farm® Insurance Companies kicks off Friday Night Feats, a national high school football video contest that aims to get schools and communities to a better state. Beginning August 25, the biggest moments of the season as captured by players, parents and fans can win up to $17,500 for their high school.
Eligible fans, coaches, players and community members can submit videos to the State Farm Friday Night Feats contest page, www.FridayNightFeats.com, from Aug. 25 until Nov. 28 to be considered as the best Friday night feat of the 2011 high school football season. Through Friday Night Feats, State Farm recognizes the hard work and effort of high school students to get their community and their school to a better state.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51694-state-farm-friday-night-feats/
Beginning in mid-March, the AARP/Walgreens Wellness Tour will once again travel the country, embarking on a ten-month tour to provide an expected $14 million worth of free health tests. The national mobile tour will conduct free health-testing events in communities throughout the United States and Puerto Rico. The free tests—which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index—are valued at $100 per person and may help provide adults with a critical foundation for early disease detection and prevention.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walgreens/48029/
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/
Sandy's Trauma and Beginning of Grief
Every One of us go Through Grief
OK, so I was on this journey – you can imagine. I loved the journey. And then, the next thing that happened was that tragedy in my life whereby my 3 daughters and their friend were murdered. I want to tell you about my journey of grief during this time. There may be some things there that can help. There are certainly some positive aspects that come out of it, so I’ll tell you about my journey of grief … and you know what? Every one of us here are going to have to go through grief.
Learning Through Adversity
Maybe many of us have already been through grief, and there’s going to be more. We’re all going to go through some adversity at some time. The key thing out of adversity and out of trauma is learning. What is there that you can learn from this event, because you know, those learning experiences are experiences for our soul and it’s the soul that needs the experience.
I’m so Glad I Spoke to my Girls That Night
So, Jenny and Kirsty, they were twins at 19 and Lexie, she was 16 – the next day. And the date was 23rd January 1987. They were living with their mum in the northern Sydney suburb of Pymble and a friend of theirs, Lisa was there as well, so there were 4 of them in the house. I was living about 5 kilometres away in Lindfield, married to Sandra and at that time we had a little 5 year old girl, Lara and a little 3 year old boy, Ian. At about 7 o’clock that Friday night I rang and spoke to Lexie and also spoke to Jenny and Kirsty and I tell you, the mirth and joy in that household was fantastic. They were all preparing to go camping for the Australia Day long weekend. And we taught them about camping, so I was really pleased about that. They were going to be joined by a group of friends to go camping. In retrospect I am so glad I was able to speak to the girls at that time, because at 10 past 9 that night Richard Madrell arrived at the door and professed his love for Jenny who of course had not had anything to do with him for 12 months and all of them wanted to keep him away with their mother even trying unsuccessful to take out an AVO on him. But he arrived at the door and shot her. He then shot Kirsty, then Lisa and then shot Lexie. All over in ten minutes.
My First Reaction
The police hammered on my door at about 2 o’clock in the morning and told me what had happened. My first reaction was that this was impossible … I mean I had only spoken to them several hours earlier. For me it was complete disbelief and I questioned about being shot with a shotgun as I knew something about guns from the army. I questioned the fact that it must have been impossible because with a shotgun you have to load it, fire and then re-load it, re-load it again …. Surely one or two of them are going to be able to get away. Surely not all 4 of them, not all 3 of my girls.
I Still Couldn’t Believe it.
On the way to their home in the police car I was still arguing with the police and I was asking if they had seen their bodies. “Oh, so you haven’t seen their bodies … you haven’t actually been there …. You’ve only been told about this over the radio … so you don’t really know this for sure.” Always thinking and hoping that it’s not true.
My Denial Phase
And then a little bit of doubt would come in and it would be like this: “God, how could you let this happen. No, no no, you haven’t let it happen. But …. If you have … what have the girls done? What have they done to deserve this for goodness sake? There is no God.” And so that’s where my denial phase started.
By Sandy MacGregor – http://www.selfimprovementdeals.com
See it on Video – 09 of 16 Sandy's Trauma and Beginning of Grief
Next Video – 10 Hatred Anger and Revenge Can Become Habits During Grief
Science of Tears and Emotion
The Start of Brain Research
So Lydia Cassone said that they all went back to their respective scientists and asked what on earth this had to do with memory. And do you know that since about the late 1960s and early 1970s we have learned more about the mind, more about the subconscious mind, more about the body, more about the mind/body connection than in any previous 2000 years in our history. Look at just what we’ve learned.
Genome and Proteins
Look at the genome stuff that we’ve learned. Do you know that proteins are being investigated. They say that there are 6 million proteins in the body and when we know all the proteins in the body, we will be able to cure anything in humans. It’s frightening isn’t it, but that’s where it’s going. We’ve learned a lot in the last 40 or so years.
Tears – a Different Chemical Composition
One of the things that we’ve learned, I use in seminars and I think it’s really interesting. You know tears that we have. We can have tears of sadness and we can also have tears of happiness. Well do you know that they have a different chemical composition? So in other words we’re doing something different to our body when we have tears of sadness and tears of joy. Now that coupled with another research scientist, Rappaport, is fantastic information.
Emotion is Memory for the Subconscious Mind
You see, Rappaport showed emotion is memory for the subconscious mind. Emotion is memory and this was proved in 1971. What was actually proved was that emotion is not only involved with memory, it is the very basis on which memory takes place.
A Quick Demonstration
Now, when you think about that, a quick demonstration is that you could go back in your mind right now to something that you didn’t like – something that was an adversity, a trauma ….. OK, no need to go any further as you’ve probably got it already. Don’t think about it any more. But you go there easily, you know what the occasion was, you know what hurt – all that sort of thing.
Another Demonstration
And I could also ask you to go back to a really fantastic event in your life. You might for example go back to when you were riding your two-wheeler bike for the first time, or maybe your first kiss, or maybe a fantastic result at sport or in school, or something like that. We have so many good, joyous occasions in our mind and they will come up.
How Did You Remember
Now, how did you remember them? That’s the key – how did you remember them? To remember either the negative event or the joyous event, did you have to tell other people about it? Did you have to write about it again and again? Did you have to make a mind map about it? Did you have to do all those sorts of things to remember it? No, it just stuck fast didn’t it. It’s right there. So, in other words, the emotion of the event made it stay in your memory.
Remembering With Only Positive Emotion
So now, if we can remember with both negative emotion and positive emotion, do we use negative emotion to enhance imprinting on our memory? The answer is no, because of the tear stuff. Tears of sadness, tears of joy – different chemical constitution. We know we’re doing something different to our body with negative stuff and the negative stuff doesn’t make us feel good. So therefore we only use positive, joyous memory connections to enhance memory within the subconscious mind. So that’s something that came out of this science a long time ago.
By Sandy MacGregor – http://www.selfimprovementdeals.com
See it on Video – 08 of 16 Science of Tears and Emotion
Next Video – 09 Sandy's Trauma and Beginning of Grief
