With more than 50 million kids heading back to school this fall, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON) are urging parents, guardians and educators to start conversations about safety now. The KidSmartz™ program, a joint effort between NCMEC and Honeywell, is making those conversations easier with new animated videos to help elementary school students understand and remember the “Four Rules of Safety”
“A nine-year analysis by NCMEC of more than 9,000 attempted abductions revealed important patterns, including the fact that many attempts happen on the way to and from school,” said Linda Krieg, NCMEC acting CEO. “Safety is a year-round concern, but the analysis tells us that this time of year is a critical time to prepare our kids for potential dangers. KidSmartz equips teachers and parents with tools they need to help kids make smarter and safer decisions.”
NCMEC’s attempted abduction analysis revealed not only the tricks used by people trying to abduct kids but also the ways kids can get away. KidSmartz, which launched last year as part of more than ten years of partnership between NCMEC and Honeywell, uses classroom activities, role-playing, animated videos and a “Safety Dance” song and dance to teach children in grades K-5 the “Four Rules of Safety.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7616251-ncmec-honeywell-kidsmartz-back-to-school/
A level IV trauma center in Washington State has installed copper components throughout its facility as another way of reducing hospital-acquired infections and keeping their patients safe.
Pullman Regional Hospital has become an early adopter of antimicrobial copper after studies found that the age-old metal could continuously kill deadly bacteria.
Each year, 2 million people in the United States are diagnosed with a hospital-acquired infection and nearly 100,000 people die. These infections are caused by common bacteria such as E. coli, MRSA, C. diff, CRE and VRE.
“It is a very serious problem,” said Ed Harrich, the director of surgical services for Pullman Regional Hospital. “I think every hospital across the nation is doing everything they can to try to deal with it the best that they can. But there’s bioburden on everything and people aren’t good at hand washing and there’s cross-contamination everywhere you go.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7378651-copper-development-association-cda-pullman-regional-hospital-keep-patients-safe-antimicrobial-copper/
Honest Beauty, a comprehensive new collection of effective, safe and effortlessly modern makeup and skincare created by The Honest Company, introduces its first branding campaign, #LetsBeHonest, with a mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best. #LetsBeHonest kicks off online with a short day-in-the-life film that showcases the many real looks of Jessica Alba shot from the unique perspective of her must-have beauty products. The film is an invitation for women everywhere to capture and share their own looks.
“Honest Beauty isn’t about defining beauty for women. Instead, we’re asking women to tell us what makes them feel honestly beautiful. Our hope is that by Jessica revealing looks that are honest to her own life, women will be inspired to use Honest Beauty to create their own,” said The Honest Company CMO, Chris Thorne.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679551-honest-beauty-letsbehonest/
More than 15,000 injuries involving holiday decorating resulted in emergency room visits in 2012, according to the U.S. Consumer Product Safety Commission. The National Fire Protection Association (NFPA) reports that U.S. fire departments respond to an average of 230 home fires each season involving Christmas trees.
In light of these statistics, UL, a global safety science leader, is sharing tips about tree safety, decorating safety and home entertaining safety during the holiday season, including ways that consumers can safeguard their homes and loved ones.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394851-ul-safe-holiday-celebration-home-tips/
The Hertz Corporation (NYSE: HTZ) announces the company’s new protocol for rental car maintenance and cleanliness, Hertz Certified Clean & Safe, which is being rolled out to all Hertz airport and suburban locations in the U.S. For the first time, the company is sharing with customers each step taken, which includes a 35 point checklist, to prepare every car and verify the vehicle is certified clean and safe before it’s rented. Once the vehicle is certified, a card signed by the representative preparing it for rental is placed on the vehicle’s steering column to reassure the customer it has been certified clean and safe.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7257855-hertz-launches-certified-clean-and-safe-rental-vehicle-program/
In a world filled with disasters and catastrophes, there always remains hope. In The Heat of the Moment, twenty-one authors came together with a showcase of short fiction.
Committed to aiding those who lost so much in the blink of an eye, we proudly offer this tribute to the true heroes of the San Diego wildfires, the survivors. We invite you to wear your own red ribbon in honor of their extraordinary "Courage and Inspiration."
Proceeds from the sale of this book will offer aid to those heroes through the support of the "Fire Safe Council of San Diego County."
This encryption flaw is one of the largest vulnerability the internet has ever seen. Who is affected? Everyone is at risk. Your important information is at risk. This includes, credit card information, email address, password, etc. Watch this video to find out what you can do to make sure your information is safe and how to keep it safe. http://youtu.be/kcNDIzzBClc
“Make Listening Safe” – with this slogan, the World Health Organization (WHO) is raising awareness of recreational noise-induced hearing loss on International Ear Care Day (March 3, 2015). The focus of this campaign is on teenagers and young adults who frequently put their hearing at risk through exposure to noise. According to current WHO figures, around 1.1 billion young people worldwide are at risk of hearing loss due to unsafe listening practices.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459951-hear-the-world-make-listening-safe/
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
When it comes to frying up a feathered feast, there may be no better experts than bearded duckmen Si and Jase Robertson. As members of the Duck Commander family, they know how to be safe when frying a bird. That is why they have teamed up with insurer State Farm® to reinforce the importance of turkey fryer and cooking safety this holiday season with a brand-new video titled Hang on a Minute with Jase and Si Robertson.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/56918-state-farm-turkey-fryer-safety-si-and-jase-robertson-duck-dynasty
Summer has arrived – and now is the perfect time to enjoy fresh fruits and vegetables from the farm stand, supermarket, or even your own garden! The U.S. Food and Drug Administration reminds you that safe handling of produce and fresh-squeezed juice is especially important during the summer months, because foodborne bacteria multiply faster in warm weather and fresh fruits and vegetables are often consumed raw.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7231952-fda-produce-safety/
