Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Las Vegas launched the third and final installment of the 2014-2015 “What Happens Here, Stays Here” campaign today with “The Secret.”
Channeling the essence of classic horror films, the commercial follows the lead character as he is stalked at home, the office and a neighborhood diner with an ominous message of, “I know what you did.” The commercial culminates as the lead character meets his stalker in the back of his sedan asking, “Is this about Vegas?”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
With many airlines charging to check in baggage, travelers are often forced to pay for fees instead of fun. In fact, according to the US Transportation Department, checked baggage fees are 33 percent higher this year compared to 2009. So far that higher percentage has translated to the airline industry collecting $769 million in just the first quarter of the year!
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/45290-Lands-End-Launches-Flightwise/
Four friends are set to win a once-in-a-lifetime trip to space, in Land Rover’s Galactic Discovery competition, a ground-breaking online search for a group of aspiring astronauts to go on the ultimate adventure.
The incredible Virgin Galactic space flight prize was announced to audiences around the world through a film featuring a group of the world’s greatest-living adventurers and personalities, including Sir Richard Branson, Bear Grylls and Sir Ranulph Fiennes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762516-land-rover-space-competition/
The American Kidney Fund today launches a national campaign to raise awareness about kidney disease, a serious and increasingly common condition that is damaging the health of as many as 31 million Americans. Pair Up: Join the Fight to Prevent Kidney Disease encourages women to take two simple, yet powerful actions: learn if they’re at risk for kidney disease; and spread the word about kidney disease to loved ones who also may be at risk. The launch of Pair Up coincides with the release of a national survey revealing that most Americans who care for their loved ones’ health are unaware that diabetes and high blood pressure are the leading causes of kidney disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51973-american-kidney-fund-laila-ali-pair-up-women-prevent-kidney-disease
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
Kushion.com, launches today featuring Kushion the first true Bluetooth Speaker Pillow that will enhance several aspects of your life. Connect to your phone for hands free talking, charge your phone and still keep the whole house thumpin' with home theater quality speakers all in your pillow. This multi-functional next generation “Boom Box” enhances the experience in your bedroom, hotel room, living room, dorm room also great for tailgating and gaming…. practically anywhere.
“After 2 years of development the Kushion has arrived, taking pillow talk and after parties to new heights,” says David Fuchs of Kushion.com. And it charges your phone!
To view the multimedia release go to:
http://www.multivu.com/players/English/7909051-kushion-bluetooth-speaker-pillow/
Klarna, Europe’s leading payment solutions providers, today announced the official launch of commercial operations in the U.S. with Overstock.com as its first major retail partner. According to Overstock.com, this partnership will bring a simplified buying experience on mobile devices, enabling Overstock.com shoppers the ease of buying from their smartphone or tablet with just one tap.
“We’re incredibly excited to launch Klarna in the U.S. To do so together with a partner of such a massive scale as Overstock gives us a huge boost into the market”, said Brian Billingsley, CEO of Klarna North America. “U.S. consumers are looking for a simpler and safer way to buy and retailers are looking for better ways to engage their consumers and increase their checkout conversion. The early success we’ve had with Overstock show the massive opportunity to turn more browsers into buyers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7600151-klarna-launches-overstock-u-s/
Kings XI Punjab (KXIP) players, Kumar Sangakkara, Brett Lee and Sreesanth together with Bollywood actress and club co-owner, Preity Zinta, will connect with fans from around the world via a new service launched by mig33, the leading global mobile community. The new service, mig33s Cricket FanZone, enables KXIP fans to connect via their mobile phones with other fans and to cheer on their favorite team and players during the Indian Premier League in South Africa. At the launch event, which will be held in Nyanga Cricket Stadium in Cape Town, over forty local school children from an after schools cricket development programme will get the chance to meet and receive coaching and cricketing tips from the players, Celebrity chat and launch event to take place on Wednesday 15 April, 2009 16h30 in Nyanga Cricket Stadium, Cape Town
WhatsWhat.me (Beta) -- a safe, secure, “kids-only” social network for “tweens” ages 7-13 -- launches today using patent-pending facial recognition technology, moderation and kid-friendly features to teach kids positive online behavior, Internet safety and related life skills (www.whatswhat.me). Compliant with the Children’s Online Privacy Protection Act (COPPA), WhatsWhat.me (Beta) provides an age-appropriate, “no-bullying allowed” community that requires parental permission to join. WhatsWhat.me (Beta) members can create profiles, interact with friends, join groups, play games, earn points and win prizes, in a fun kids’ social network that focuses on building skills while fostering appropriate online behavior. For parents, WhatsWhat.me (Beta) offers its online Parent Resource Center providing expert advice, news, Internet safety tips and information on cybersafety for children (www.whatswhat.me/parents).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whatswhat/48109/
[ yellow tail ], the #1 imported wine brand in the U.S., launches the “12 Days of Giveaways” program with Ali Fedotowsky, former star of ABC’s The Bachelorette, to bring more fun into the hectic holiday season. By offering chances to win exciting prizes and free taxi rides in select cities on the busiest party night of the season, [ yellow tail ] is turning everyday occasions into something memorable.
To kick-off the program, [ yellow tail ] and Ali Fedotowsky rode the streets of New York City in a taxi, surprising people with the opportunity to participate in a holiday trivia quiz. One lucky winner was rewarded with a trip of a lifetime for two to Australia.
“I adore the holiday season, but I also know how tough it can get juggling travel, weather and end of year craziness. That’s why I was thrilled to be able to team up with [yellow tail] to add some fun and laughter to a cold New York day,” says Ali Fedotowsky.
To view the multimedia release go to:
http://www.multivu.com/players/English/7696751-yellow-tail-12-days-of-giveaways/
