Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
Crytek and DeNA have partnered together to release The Collectables, a tactical action game with revolutionary visuals that is now available on the App Store for iPhone and iPad.
Players assemble a squad of misfit mercenaries in The Collectables and command each soldier through fast-paced third-person tactical combat scenarios. As the action intensifies, they’ll upgrade their crews using a collecting card system that unlocks new ways to wipe out the varied enemy types and negotiate the game’s immersive 3D environments.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7140051-crytek-and-dena-launch-the-collectables
InformationWeek announces the launch of a unique series of executive events called The Mobile Business Futures Summit, which take place in May and June in New York, Toronto, San Francisco, and Chicago. The events, which are designed to provide business executives with new ideas for empowering employees, improving customer experience, and unlocking additional revenue streams through mobile computing, are expected to attract more than 50 influential business executives in each city. The event series is being sponsored by MicroStrategy.
To view the multimedia content associated with this release, please click:
http://www.multivu.com/players/English/7170031-microstrategy-mobilize-your-enterprise/
Kildare Village was the setting for a truly Chic Summer Tea Party, hosted by internationally celebrated British model and muse Daisy Lowe to mark the launch of the Chic Summer Festival.
International guests, including many of Dublin’s elite were treated to the ultimate Summer Tea Party complete with floral-inspired cocktails, candy-coloured macaroons and mini cucumber sandwiches. Mismatched gilded frames with floral collages decorated the walls, while white picket fences and vintage china created the perfect garden party setting.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56572-value-retail-kildare-village
If your spider-senses are tinglin’, it’s because The Amazing Spider-Man™video game has web-slung its way onto retail store shelves today in North America, and will be available in Europe on June 29th. From Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), and Marvel Entertainment, The Amazing Spider-Man video game serves as an epilogue story to this summer’s upcoming blockbuster feature film, heralding Spidey’s return to a free-roaming Manhattan as players take the role of a young Peter Parker discovering his newfound powers and Super Hero responsibilities. The Amazing Spider-Man video game is available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, the Wii™ system from Nintendo, Nintendo 3DS™ and Nintendo DS™ handheld systems.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56937-activision-marvel-the-amazing-spider-man-new-video-game
Subaru of America, Inc. today introduced the all-new 2015 WRX STI, Subaru’s iconic performance flagship model, at the North American International Auto Show. Subaru will offer a WRX STI Launch Edition, limited to 1,000 units and exclusively featuring WR Blue paint and gold BBS® forged alloy wheels and unique interior trim.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59482-subaru-of-america-2015-wrx-sti-launch-edition
The UK\'s biggest marketing and advertising event just got even bigger! TFM&A has consistently achieved impressive growth in visitor numbers since its launch in 2001, and on the 1st and 2nd March, the 2011 edition of the event saw over 12,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 in just 2 days.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/48889/
Following the book’s successful launch last fall, Texas Got It Right! (TXGIR!) is now available as an iBook! Formatted for the iPad, the Texas Got It Right! iBook is available from iTunes for just $4.99.
Released last October, more than 300,000 copies of Texas Got It Right! are currently in circulation.
A rodeo bull rider once said, “It ain’t bragging if it’s true.” Sam Wyly and Andrew Wyly wrote Texas Got It Right! to show how Texas is an entrepreneurial Mecca boasting the most rapidly growing technology sector and the largest independent music festival in the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61648-texas-got-it-right-by-sam-wyly-and-andrew-wyly-now-available-on-itunes
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
Ihre Teenie-Tochter überschüttet Sie ständig mit Neuigkeiten über Justin Bieber? Sie können mit der Musik dieses Herrn aber nicht viel anfangen und Ihre Tochter ist deshalb enttäuscht? Wie wäre es denn mit einem Gespräch über die automobilen Vorlieben des 19-Jährigen? Justin Bieber besitzt trotz seines jugendlichen Alters eine stattliche Sportwagen-Sammlung. Er besitzt auch einen Audi R8. Für welches exakte Modell er sich entschieden hat, ist kaum bekannt. Schließlich gibt es drei verschiedene R8-Versionen. Zum einen den 430 PS starken Achtzylinder. Außerdem gibt es einen betörend klingenden 525 PS leistenden V10. Die Speerspitze hört auf den Namen Audi R8 V10 plus. Das „Plus“ zeigt sich zum einen im Leistungszuwachs. 550 PS sorgen für ordentlich Vortrieb. Dieser endet erst bei stattlichen 317 Km/h. Damit die Leistung beim Standartsprint nicht in hilflos durchdrehenden Reifen verraucht, ist der quattro-Antrieb bei allen R8 an Bord. Dank dieser unerlässlichen Traktionshilfe und einer serienmäßigen Launch-Control lässt sich der R8 V10 plus in 3,5 Sekunden auf Tempo 100 beschleunigen – katapultieren umschreibt den Vorgang treffender... Da dem Justin Bieber die Farbauswahl aber anscheinend zu langweilig war, hat der Supersportwagen des Musikers eine sehr individuelle Farbgebung – ihn ziert der Leopardenlook…
SPANX®, the brand known for making women’s butts look better on red carpets and in offices around the world, leveled the playing field with the launch of SPANX for Men. The perfect gift for the dad who has everything - except maybe a flat stomach - the Cotton Compression Undershirt eliminates beer bellies and love handles while offering lumbar support. Due to the sellout success of the cotton shaping tees, Spanx launched Zoned Performance Undershirts that target the abs and torso with compression zones and Cotton Comfort Underwear featuring the perfect pouch with a horizontal fly for easy access and added support.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/spanx/49826/
