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Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Axon (Nasdaq: AAXN), the global leader in connected law enforcement technology, today announced the results of a study that sheds new light on the growing difficulties law enforcement agencies face in their recruitment efforts. In response to the study, conducted in conjunction with Wakefield Research, Axon is launching the “I'm In” Recruiting Campaign to help raise awareness and provide agencies with new tools to recruit the next generation of police. To learn more please visit www.connectandserve.in.
The Wakefield Research study surveyed 200 law enforcement officers across the U.S. who revealed they've experienced a sharp downturn of new applications to their agencies. More than half (54 percent) of the respondents said the number of job applications to their department has decreased in the last five years. Meanwhile, 83 percent of officers think that it will be even more difficult to recruit new candidates in the next five years.
To view the multimedia release go to:
https://www.multivu.com/players/English/8012852-axon-im-in-recruiting-support-campaign/
Jedes auch noch so winzige Nähtchen sitzt, auch in Audis neuem A3 Sportback. Premium in Oberklasse-Manier bieten die Ingolstädter in ihrem kompakten Fünfsitzer, der Anfang 2013 in den Verkauf geht. Dafür sorgen entsprechende Materialien und deren exakte Verarbeitung, aber auch Assistenzsysteme, wie sie bislang nur in den oberen automobilen Sphären zum Einsatz kommen. Neben Systemen wie „Audi adaptive cruise control“, „Audi side assist“ und „Audi active lane assist“ setzt beispielsweise die neue Generation von „Audi connect“ Maßstäbe. Es gibt Apps, die unter anderem den Weg zur günstigsten Tankstelle weisen. Die Bedienung des „Audi connect“ ist derart simpel, dass sie fast intuitiv ablaufen kann.
Art and Music with Naive Artist Marie Jonsson-Harrison paintings,sculptures, giclee prints for sale & art blog about the inspiration for the artworks.Join Marie’s art blog & connect with other artists too.” www.mariejonssonharrison.com.au
Quadriplegic former IndyCar driver and current team owner Sam Schmidt completed the bottom half of the challenging, high-altitude Broadmoor Pikes Peak International Hill Climb yesterday in the Arrow Electronics, Inc. (NYSE:ARW) Semi-Autonomous Motorcar (SAM car).
Schmidt, who was paralyzed from the neck down in a crash during an IndyCar practice lap in 2000, is able to steer, accelerate and brake the modified 2016 Corvette Z06 SAM car using only his head. Sensors mounted on an Arrow-designed high-tech headset that Schmidt wears connect to infrared cameras mounted on the dashboard and detect his head-tilt motions to steer. A sip-and-puff device that Smith breathes into enables him to accelerate and brake.
“A good impression is not a lasting impression, but a best impression is an everlasting one”. With this bang on approach, Ace2Three is extremely delighted to unveil its new commercial, which reveals the mindset of a hardcore rummy lover who thinks, breathes and lives their most cherished game.
The new TVC commercial portrays how a passionate rummy player tries to merge his favourite game in his day-to-day life. Ace2three is overwhelmed to establish a seamless platform for all such rummy buffs who seek a trustworthy platform to connect.
In the new advertisement we see a football referee arranging the team in a proper card sequence based on their jersey number. This shows how a certain fascination attracts an individual no matter where they are. Keeping this in mind, Ace2three with its new video opens up a perfect destination for all rummy lovers across the country to follow their gaming passion with ease.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8035551-ace2three-commercial-rummy-lovers/
www.Datingws.com This article will give information on the process of picking an online dating service that will connect you with the kind of people you are looking for.
Funds raised through purchase of this song on iTunes; https://itunes.apple.com/us/album/christmas-kiss-christmas-kiss/id578235238 will provide toys and blankets for kids, through the holiday season, whose lives have been turned upside down by this terrible storm.
Connect with Alex online:
http://www.AlexYoungMusic.com
http://www.facebook.com/AlexYoungMusic
http://www.twitter.com/AlexYoungMusic
As your child grows, soon it is time to go beyond A for Apple and B for Ball! Check out this fun and educational picture book for young learners -- toddlers, preschoolers, kindergartners, early readers, and also for their young-at-heart parents and teachers! In this debut children's book, Vick Wadhwa, a scientist by background, shares sing-along alphabet rhymes that he lovingly wrote for his daughter to grow up with. The book is designed to strengthen children's vocabulary and comprehension, while supporting character development. The illustrated rhymes focus on positive as well as practical words and concepts that are explained in a simple, yet engaging manner. The rhymes have nuances that adults will relate to, and children will discover those deeper meanings as they grow. Ages 3 and up (Pre-K and up). A free song version of the rhymes (mp3 audio file) is available at www.wordsbright.com, along with free teaching tips for parents and teachers. Book available at Amazon.com, BN.com, Bookdepository.com, Booksamillion.com etc. Connect with the author at facebook.com/wadhwavick, or at linkedin.com/in/vickwadhwa1
