Intermopro, Intermeat and Intercool names that dont ring a bell with most
consumers. Nevertheless, they are very important. These three trade fairs of
the food industry showcase the latest developments in dairy, frozen food
cold meat and meat production. The market for bio-products continues to grow
non-stop. At the same time transparency regarding the origin of foodstuffs
becomes ever more important, not only for the consumer but even more so for
the producer.
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506451-volvo-avicii-a-new-beginning/
Warner Bros. Consumer Products, on behalf of DC Comics, and action sports event producer, ASA Entertainment, announced the dates for the 2010 Supergirl Jam event series today. For the fourth consecutive year, these unique events will feature more than 100 of the world’s top female action sports athletes competing in surfing, skateboarding, snowboarding and inline skating. The Supergirl Jam is the industry’s only large-scale, all-girls action sports competition and is designed to celebrate female strength, independence and empowerment. In 2010, the Supergirl Jam series will kick-off with three events, each highlighting the sport’s most talented female pros as well as up-and-coming amateurs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/supergirljam/42099/
