On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.
Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed.
The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
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Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
http://oolongmedia.ca/referencement-internet-quebec/
Référencement Internet Québec
Apprenez en plus sur le fonctionnement du référencement web au Québec
Vous en saurez plus sur le référencement Naturel, le référencement payant, le référencement interne, le référencement externe. Cette article vous donnera des startégie de marketing web efficace.
In the 2011/2012 vacation season, Riu Hotels & Resorts will open four new hotels in Mexico, Caribbean and Costa Rica and overhaul four more. Riu Hotels & Resorts is one of Apple Vacations’ most popular hotel chains. In 2011, 10 Riu Hotels in Mexico, the Caribbean and Costa Rica were awarded the Golden Apple Award for exceptional service, quality and value, as rated by Apple Vacations’ customers.
“Apple Vacations has had a long and successful partnership with Riu Hotels,” said Sandy Babin, Apple Vacations’ Vice President of Marketing. “Since 1998, Apple Vacationers have enjoyed Riu Resorts, referred their friends and returned time and again to experience Riu’s exceptional service and consistency.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/55585-apple-vacations-riu-hotels-and-resorts
Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54288-cobra-puma-golf-rickie-fowler-amp-driver-irons-it-s-go-time
