It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/45983/
Levo League, the leading social network dedicated to helping Gen Y women build connections to elevate their careers, kicked off the launch of a revolutionary new mentorship platform with debut guest mentor Sheryl Sandberg, COO of Facebook.
A backwoods fairy tale of fate and flight, Last Call for the Living is a smashing debut from a writer whose unique and disturbing vision of the world cannot be ignored. Learn more about this book here, http://bit.ly/FPoyxK and its author here, http://bit.ly/yCfmJK Music used with permission and license, http://bit.ly/IE1uaZ Thriller, Suspense
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
S/O @DOGZ4LIFE @WAVEGANG @D-BLOCKWEST
@RUFFRYDERS @UNAXOXO @INGLANDPAIGE @ASHLEYDOINIT@TRAYKAPONE
@ISAIDWAVEGANG @SUMORENOLESS @5BATMAN @JEFFDOGZ4LIFE @DBLOCK @LA_TYMEZ @iRockmics@DAMEGREASE @Moviemikescott @plastiqpat LA
Timez is a Los Angeles based Hip Hop group which consists of 3 Rappers
( Tray Kapone, I$aid & T-Rock Debut Mixtape
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
Cold brew coffee lovers can now make their favorite cold brew beverages at home with ease thanks to the new KitchenAid® Cold Brew Coffee Maker. Making its debut today at the International Housewares Show, the new addition to the brand’s popular craft coffee collection brings the high quality taste and experience of coffee shop cold brew into the home.
“Cold brew coffee is an increasingly popular brewing technique known for producing a smooth, rich and full bodied flavor,” said Dan Rellis, Senior Manager of the KitchenAid® Coffee Category. “We’re thrilled to offer coffee enthusiasts a new way to treat themselves to their favorite cold brew coffee beverage in the comfort of their own home.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013852-kitchenaid-cold-brew-coffee-maker/
Ann Curry, co-anchor of NBC News’ TODAY, America’s number one morning news program; Brian Williams, anchor and managing editor of NBC Nightly News, America’s leading evening newscast; and everyone’s favorite feathered friend, Big Bird, star in 24-hour preschool television channel Sprout’s first PSA created for “Kindness Counts,” the network’s new multiplatform, prosocial initiative designed support the development of empathy in preschoolers. Marking the official kick-off of “Kindness Counts,” the PSA premiered this morning during TODAY.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50882-sprout-kindness-counts/
Hearkening back to the glory days of purebred, affordable sports cars, Kia Motors America (KMA) today unveiled the brand’s most aggressive concept car ever when wraps came off the GT4 Stinger at the North American International Auto Show (NAIAS). Kia’s eye-catching design language moves in a bold new direction with the introduction of the GT4 Stinger. The concept pushes the boundaries of performance with a rear-drive 2+2 sports car that places man and machine in harmony on the road or track. It comes as no surprise that the GT4 Stinger is the wild style child of Kia’s California design team, home to its 2012 predecessor, the Track’ster concept. And like the Track’ster, the GT4 Stinger’s racy appeal is more than skin deep.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65141-kia-shocks-the-motor-city-rear-drive-gt4-stinger-2014-naias
Kia Motors America (KMA) today unveiled the refreshed 2019 Sorento SUV at the Los Angeles International Auto Show. Refined, rugged and roomy, the Sorento remains as capable as ever, but touts a number of visual and feature enhancements, inside and out. Aside from new front and rear fascias, which help achieve a more sophisticated appearance, the cabin is now decidedly more upscale and integrates newly-added technology, including Driver Attention Warning,4 Lane Keep Assist1 and QuantumLogic™ Surround Sound. In addition, the Sorento now pairs its available 3.3-liter V6 with a new 8-speed automatic transmission for an even smoother and more seamless driving experience.
“In the highly-competitive crossover category, the Sorento is a clear example of how world-class design and craftsmanship are executed,” said Orth Hedrick, vice president, product planning, KMA. “Our popular utility now ups its game even further with enhancements in styling, packaging and content, making it even more attractive to shoppers seeking a premium level 3-row SUV.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8016957-kia-2019-sorento-unveiled-la-auto-show/
Today Kia Motors America (KMA) introduced the 2020 Soul, a completely new version of Kia’s beloved, award-winning and unconventional compact utility vehicle. In conjunction with that world-debut, the all-electric, battery-powered Soul EV was also unveiled. Just as quirky, fun-loving and crowd-pleasing, the Soul EV provides the opportunity for lovers of the Soul to drive without ever stopping for gas.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246058-2020-kia-soul-ev-la-auto-show/
