Strategic sustainability project specialists Quimera, the International Motor Sports Association (IMSA) and the American Le Mans Series presented by Tequila Patrón (ALMS) will form a joint venture combining their respective areas of expertise in 2012 launching a new global initiative to develop the next generation of sustainable motorsport.
Working strategically, both IMSA and Quimera have immediately begun to define their objective of organizing a global, non-fossil fuel based championship.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54130-american-le-mans-series-ev-racing-quimera-imsa-tequila-patron
Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.
Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true. The “Start Your Impossible” initiative reflects these values and highlights the company’s goal to provide freedom of mobility for all. “We want to share this thinking with all stakeholders, including consumers, so that we can approach this challenge together,” said Toyota President, Akio Toyoda.
To view the multimedia release go to:
https://www.multivu.com/players/English/8193651-toyota-global-campaign-for-olympic-paralympic-games/
National Tire Safety Week is an industry-wide initiative that educates drivers about the importance of proper tire care. Summer is the season for road trips, so now is a good time to brush up on your tire maintenance knowledge. Remember though, tire safety is critical all year round.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7127551-michelin-tire-rack-street-survival-announces-national-program-schedule
It may seem a little premature to be thinking about Christmas, but with temperatures beginning to drop, our thoughts turn towards the festive season. For many, these contemplations include charitable acts like offering to help serve Christmas dinner to homeless men and women or supporting an initiative which gives rough sleepers a roof over their heads throughout the Christmas period.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62437-crash-no-christmas-card-appeal-2013
Help protect the environment with Sony technology & crowdsourcing. Using crowdsourcing in conjunction with existing Sony technology and your ideas, Sony and WWF have created the Open Planet Ideas initiative which encourages you to get involved and be creative and to submit your ideas on how technology could be repurposed and put together a plan to help protect the environment.
The best crowdsourced ideas will then go to Sony and a panel of experts to be realised and go towards hopefully helping to save the environment.
Open Planet Ideas - Using Sony technology to protect the environment.
Inspired by the bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires encourages women everywhere to take a “Booty Break.” The brand’s new digital initiative (www.bootybreak.com) offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56648-vichy-laboratoires-booty-break-new-online-game-and-app
On Thursday, employees of global branded play leader, Hasbro, Inc. (NASDAQ:HAS), became holiday ‘elves’ as they celebrated the second Global Day of Joy, a volunteer initiative designed to spread cheer and bring positive change to thousands of children in 33 countries. From delivering toys and games to children and providing meals for the homeless to renovating playrooms and hosting special Hasbro Game Day events, Team Hasbro employees volunteered with more than 100 charitable organizations worldwide to make a difference through the power of volunteerism.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7389351-hasbro-second-global-day-of-joy-charitable-employees-volunteer-community-service-projects/
On Friday, global branded play company Hasbro, Inc. (NASDAQ: HAS) helped spread joy to thousands of underserved children in 35 countries through its first-ever Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees worldwide to become holiday “elves” and to immerse themselves in community service projects designed to bring joy over the holidays to children in need.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64623-hasbro-global-day-of-joy-employee-community-service-projects-for-children
Today, HANNOVER MESSE was dedicated to young people, with the TectoYou youth careers initiative attracting more than 1,400 young men and women. TectoYou features a wealth of information on careers in engineering and technology plus guided tours of selected exhibition stands.
The Global Salmon Initiative (GSI) today launched its inaugural Sustainability Report at the Economist’s World Ocean Summit 2015 in Lisbon, Portugal. The landmark report showcases key environmental and social data across all 14 GSI member companies. This is the first time a global food sector has collectively reported on sustainability performance indicators in such a transparent manner.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7543151-gsi-inaugural-sustainability-report/
LeBron James. Stephen Curry. The Goodyear Blimp. The Chosen One. The Unanimous MVP. The World Famous Icon.
Three undeniable greats with one common bond – all were “Akron Born.”
With the world’s greatest basketball players set to compete on the sport’s biggest stage, The Goodyear Tire & Rubber Company will celebrate their birthplace by getting the next generation of Akron greats off to a winning start.
To do this, Goodyear will honor babies born in Akron-area hospitals during the NBA Finals with a “Most Valuable Ride” care package consisting of a set of Goodyear tires, an “AkronBorn” onesie and a brand-new infant car seat.
Three Akron-based medical facilities – Summa Akron City Hospital, Cleveland Clinic Akron General and Akron Children’s Hospital – will “assist” the initiative and help deliver the care packages to families of newborns. The package builds on Goodyear’s recent Safe Mobility Project with Akron Children’s Hospital.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833452-goodyear-celebrates-great-things-akron/
Today at the Seafood Expo North America in Boston, the Global Salmon Initiative (GSI), along with World Wildlife Fund (WWF), the Food and Agricultural Organization (FAO) of the United Nations (UN) and Rabobank, will join together for the first time in the US to demonstrate how the global farmed salmon industry is leading the way in changing current aquaculture business practices to ensure a sustainable future for the industry.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65032-global-farmed-salmon-industry
