The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
In 1995, R.J. Reynolds targeted gays in a marketing campaign titled Project SCUM. Today, an edgy Delicious Lesbian Kisses (DLK) campaign draws attention to smoking among lesbians; The Network for LGBT Health Equity helps bridge the gap between Lesbian, Gay, Bisexual and Transgender (LGBT) organizations and tobacco control funding; and the CRUSH campaign uses ‘cuties’ to spread the message that being tobacco free is sexy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53121-legacy-report-tobacco-control-in-lgbt-communities
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
Thorntons, everyone’s favorite place to stop while on the go, announced today the official launch of 28 new store concepts across the local market. These stores redefine convenience and offer guests a distinctly elevated experience with quality food that is deliciously fresh and effortlessly fast, all within a real kitchen setting.
“We believe you should be able to get quality, quantity and convenience, all in one place,” said Tony Harris, President of Thorntons. “That’s why we’re going beyond gas and changing the perception of what convenience stores have to offer.”
The Thorntons Real Kitchen. Real Food. locations are equipped with real kitchens and real cooks who handcraft crave-worthy, high-quality food. A whole new menu includes hot, salted pretzels, savory breakfast and lunch burritos, pizza sticks, and more, all freshly prepared in-store. The grab-and-go concept allows guests to get in and get out in an average of three minutes, with a delicious meal in hand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7897951-thorntons-real-kitchen-real-food/
Deep emotions, love and happiness are the muses of the new Love Bridge collection from THOMAS SABO. This season, the jewellery items appeal to all the senses and convey a feeling of connection with a loved one. Never has a THOMAS SABO collection been as full of sentiments and joie de vivre as this season. Star photographer Ellen von Unwerth presents the new collection perfectly in romantic campaign pictures, with top models Georgia May Jagger and Marlon Teixeira taking centre stage.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7566851-signs-of-love-thomas-sabo/
Academy of Country Music's Male Vocalist of the Year Thomas Rhett will perform LIVE at AT&T Stadium during the nationally televised halftime of the Dallas Cowboys game against the Los Angeles Chargers on Thanksgiving Day, kicking off The Salvation Army's annual Red Kettle Campaign. Donations to the iconic campaign help provide shelter and meals for the homeless and hungry, and Christmas toys for millions of children, in addition to numerous other social service programs The Salvation Army provides year-round.
To view the multimedia release go to:
https://www.multivu.com/players/English/8179631-salvation-army-red-kettle-fight-for-good/
This week, Saxo Bank is unveiling a behind-the-scenes campaign to show day to day life inside the Copenhagen-based online trading and investment bank.
In a new global campaign, called “Number one. Just like you”, the founders and joint CEOs of Saxo Bank, Kim Fournais and Lars Seier Christensen, will launch a series of videos showing unseen and authentic everyday processes inside the Bank. With unprecedented access to the heart of the Bank, the highly respected film director, Kasper Torsting, has followed the two founders of Saxo Bank for the past 4 months to see firsthand life inside the Bank.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64997-saxo-bank-founders-one-campaign
In an effort to increase awareness of the Making Home Affordable® (MHA) Program’s free resources and assistance for struggling homeowners, the U.S. Department of the Treasury (Treasury), the U.S. Department of Housing and Urban Development (HUD), and the Ad Council today launched a new series of public service advertisements (PSAs) as a part of their Foreclosure Prevention Assistance campaign.
MHA launched in 2009 and is a critical part of the Administration's strategy to help homeowners avoid foreclosure, stabilize the country’s housing market, and improve the nation's economy. The program offers a range of solutions, including lower monthly mortgage payments for struggling homeowners, as well as options for unemployed or underemployed homeowners and those who owe more than their homes are worth. To date, MHA has helped more than 1.5 million families nationwide.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7324251-ad-council-treasury-hud-new-public-service-ads-making-home-affordable/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign.
Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app created specially to mark the year-end celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53880-tourism-australia-new-year-s-eve-in-sydney-project-12-fireworks-video
BLACK+DECKER™ has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.
“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8005954-black-decker-habitat-for-humanity/
Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
