BloodCenter of Wisconsin’s Diagnostic Laboratories, part of Versiti, today announced the launch of seven hematology genetics test panels. The new test panels enhance and expand BloodCenter’s genetic testing capability to include a vast array of non-malignant hematology disorders, including platelet function disorders, inherited thrombocytopenia and congenital neutropenias, providing one of the most comprehensive test menus in hematology.
BloodCenter’s integration of functional and genetic testing provides a unique approach to diagnosing complex hematology disorders, providing a comprehensive review of each patient for improved patient care and outcomes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8126851-bloodcenter-of-wisconsin-versiti-hematology-genetics-test-panels/
Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon’s Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She’s teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules leading up Nickelodeon’s 10th annual Worldwide Day of Play this fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62540-birds-eye-and-nickelodeon-star-jennette-mccurdy-help-kids-eat-healthier
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Mandy Moore, the voice of Rapunzel in the Oscar-nominated Disney film “Tangled,” lends her voice to another animated film project. As Ambassador for the global health organization Population Services International (PSI), Moore narrates a video in which she tells the story of a mother and her daughter on the road to better health. Along the way they find the many places in their community where PSI delivers a dignified approach to preventing malaria and HIV/AIDS, offers family planning for women and couples, and addresses the top killers of kids in the developing world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55260-mandy-moore-best-kept-secret-global-health-organization-psi
Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
As we quickly approach Thanksgiving, the rush for a well-rounded holiday menu has already begun. You want to showcase your exemplary culinary skills to your friends, family, and coworkers, right? Don’t worry - you are way more fun than just mashed potatoes. Bellucci has just the recipe to kick-start your Thanksgiving celebrations.
“Knowing how to cook flavorfully with fresh and simple ingredients is the key to holiday hosting,” says Susan Testa, the Director of Culinary Innovation at Bellucci. “Crostini, also known as mini toasts, are the perfect make-ahead Thanksgiving party appetizer. You can top them with local ingredients from your farmer’s market, bake, and drizzle with Organic Bellucci Extra Virgin Olive Oil. Our Butternut Squash and Chèvre Crostini are deliciously savory, sweet, and sultry.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8009051-bellucci-no-fuss-toast-to-thanksgiving/
Global health service company Cigna Corporation (NYSE: CI) today unveiled a new initiative championing its whole person approach to health and well-being. The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally.
Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.
To view the multimedia release go to:
https://www.multivu.com/players/English/8454551-cigna-latifah-jonas-danson-go-know-take-control/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
bareMinerals (www.bareMinerals.com) unwavering obsession with improving women’s complexions was the catalyst behind their new awe-inspiring fluid foundation that defies the very notion of a “liquid” format. Launching nationwide today, the highly-anticipated release of bareSkin™ Pure Brightening Serum Foundation leverages the brand’s renowned credentials of delivering beautiful skin through their iconoclastic bare minimum approach.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7159252-bareminerals-launches-bareskin-pure-brightening-serum-foundation
bareMinerals® unleashes ridiculously glowy skin this January with the launch of their new SKINSORIALS™ Skincare line and hero product SkinLongevity™ Vital Power Infusion—a first of its kind lightweight serum essence designed to reawaken and help maintain skin’s most vibrant look of health.
As the leading foundation brand in the US, bareMinerals continually challenges convention by dedicating themselves to creating healthier makeup alternatives to help transform the appearance of women’s skin. Now, they’re expanding their complexion obsession with a skincare line that challenges the traditional approach to aging, and reflects bareMinerals’ beauty philosophy: that HEALTHY skin is beautiful skin.
“I believe it’s time to focus on making healthy choices every single day that energize you and make you look and feel incredibly vibrant, radiant and beautiful,” explains Leslie Blodgett, Creator of bareMinerals. “Until now, the conversation around skincare has always been about reversing the aging process, and anti-aging. That thinking is outdated. It’s time to make feeling beautiful the goal.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7708951-bareminerals-new-line-skinlongevity/
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62677-avon-mega-effects-volumizing-mascara-makeup
