Mantran delivered a detailed plan to meet the website revamp and marketing objectives of the Client - a Telecom infrastructure provider. Recommendations included included positioning for each product and market, a messaging and content plan, navigation, social media strategy and keywords.
Cepsa Tower, the company's new corporate headquarters that houses almost 2,000 people, is Spain's second tallest building and represents the materialization of Cepsa's growth and internationalization strategy of in recent years, following the entry of International Petroleum Investment Company (IPIC), as sole shareholder.
The headquarters, designed by the architect Norman Foster, reflects the transformation of Cepsa's business model to focus on an increasingly international market. Its height, at 248 metres, provides a unique view of Madrid from its upper floors, taking in some of the city's most emblematic locations such as the Paseo de la Castellana, the Parque del Retiro and the Santiago Bernabéu stadium.
Cepsa today operates an integrated business model spanning the entire hydrocarbon value chain. This integration allows the company to act with greater flexibility and the ability to respond quickly as a business.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7703451-cepsa-new-headquarters-new-company/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
http://www.youtube.com/watch?v=byZZKFq2SQ4[EXTRACT]
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http://www.booktitlegenerator.net/
Book Title Generator by Scott Lorenz
Listen to a snippet from the audiobook version!
Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.
That’s why Book Publicist Scott Lorenz of Westwind Book Marketing created a strategy for naming your book that’ll get attention of potential buyers. Don’t name your book until you’ve read Book Title Generator.
Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book. Lorenz asks authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.
“It’s the relentless attention to the “small beginnings” that will make all the difference.” Wesley Berry’s fresh flower business started in a small florist shop in Detroit some forty years ago, but he quickly propelled it to a $60 million-dollar international company with 30 franchises in five states and a customer base reaching 130 countries around the world. In his new bestselling book, Big Things Have Small Beginnings, Wes Berry inspires, empowers and equips the reader with the tools that they need to succeed in whatever they aspire, in both business and in life. For anyone planning to start a business, is deeply enmeshed in one, or is just wanting to kick-start their life, this is the guide to get it done. Available at: Amazon, Barnes & Noble and Goodreads or the author’s website: http://www.WesleyBerry.co For a review copy or to interview the author, contact Scott Lorenz of Westwind Book Marketing scottlorenz@westwindcos.com Non-Fiction/Self Help/Business
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A new study from Robert Half and Financial Executives Research Foundation (FERF), the research affiliate of Financial Executives International (FEI), provides insight into professional standards across the finance function, including the average size of finance departments, hours worked and technologies used. The fourth annual report, Benchmarking the Finance Function 2013: The Inner Workings of Accounting and Finance, focuses on six key areas: workforce management, accounting operations, financial systems, sourcing, internal controls and compliance. The results are based on a survey of the finance departments of nearly 200 public and private companies in the United States and Canada.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55076-robert-half-ferf-fei-annual-report-webinar-finance-function-benchmarking
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
