As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Friday Night Music Club doing our version of Say Something by A Great Big World. We hope you like it enough to Share, subscribe, comment, follow and introduce yourself.... Come say hello (Say Something :) We love to hear from new listeners. Let us share our original music as well as a few covers with you.
Saxo Bank, the multi-asset online trading and investment specialist, is launching an additional film as part of the saxocycling.com project featuring Saxo Bank’s two founders and CEOs. The additional film will run simultaneously with the Bank’s trading competition, Tourdetrading.com, designed to challenge margin traders.
Like the original films, which captured the spirit of Team Saxo-Tinkoff and took two accolades at the 2013 Telly Awards, this exclusive and intimate portrait of co-founder and co-CEO, Kim Fournais, is directed by Jim Piercy and shot by Fredrik Clement. In the film, Kim Fournais tell the story of Saxo Bank and share what is most important to him in his everyday work at Saxo Bank: “For me it boils down to execution, I am rather execution oriented – I want to see things happening.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61940-saxo-bank-kim-fournais-film-saxocycling
Click: http://www.melogia.com Sarantos is keeping his promise as he kicks off 2015 with his sophomore album. This album will reflect the style the fans and fellow musicians felt best suited Sarantos as he veers into a classic mixture of 80s rock merged with today's soft rock and pop music. But before fans fantasize about the other songs that fit his unusual style, Sarantos thought he'd make the first song and album title a new age song. With his background as a youngster in the church choir, this Enya-type of song is a soothing and relaxing venture. Close your eyes and feel Sarantos powerful vocal reverb literally vibrate one's entire body as fans become vested into the pure emotion of this new song.
“This is a calm but inspirational relaxing song that is perfect to help erase the stress from your mind, body and soul," says Sarantos. “I think this is what heaven would sound like. Hopefully on your way to heaven, the angels will be singing this song! I'm so excited to start releasing my sophomore album and I have listened to what the fans want. By the end of this CD, I feel like the fans will know so much more about me. So here we go...”
33% of any music-related sales profits from this song are going straight to Cystic Fibrosis.
Sarantos was nominated for 2 awards for the 2014 International Music & Entertainment Awards for the categories of "Rock Song of the Year" and "Pop Album of the Year."
*Remember, fans can always find all of Sarantos songs, lyric sheets, videos and books on his website for free at https://www.melogia.com/music.html. Share his downloadable song mp3s for free with anyone you want via email or any of the social media platforms.
Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestle/50123/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
Sullivan & Cromwell announces the launch of a multi-part video series designed to share insights from senior S&C lawyers on trends and issues impacting global financial institutions. The interviews are conducted by Lee Pacchia, Founder and CEO of Mimesis Law. In the first segment, Mitch Eitel, Managing Partner of the S&C Financial Services Group, discusses the appearance of shareholder activism in the sector, the psychology that affects the industry and burdens on financial institutions from a range of Dodd Frank changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7542531-sullivan-cromwell/
I had the pleasure of directing, editing
and choreographing this piece. I just wanted to get a little creative
and have some fun. A few of us got together for 5 hours one day and
shot it the next while doing just one continuous shot of the dance. I
just wanted to share some of my passion with anyone out there who uses
dance as their way of communicating. If you get a chance check out my
companies 2012 Summer Tour and come dance with us!!! DanceRogue.com Thanks a lot ! A big shout out to Revolution Dance Studio in Plainfield, Illinois for letting us rehearse there!
The Renault-Nissan Alliance has sold its 200,000th electric vehicle and has a leading 58% market share for zero-emission cars.
To capture what the first 200,000 consumers love about their electric vehicles, the Renault-Nissan Alliance is launching a series of videos featuring EV owners on three continents. “I Made the Switch” tells why people bought their electric vehicles and how switching to a zero-emission vehicle has changed their lives. The first video features Chris Beers, a software engineer from Holliston, Massachusetts, USA, one of many Americans who powers his Nissan LEAF with clean solar energy. To see the video, click here: www.multivu.com/players/English/7381531-renault-nissan-electric-vehicle-sales/
After more than 40 years, Red Baron® pizza’s iconic male brand character, the Red Baron, is stepping aside to make way for the Baroness, an authentic and relatable new character created to appeal to one of the brand’s most important audiences - moms.
The Baroness will debut in a new 30-second spot called “War Stories” airing online today. Inspired by real stories moms share with each other every day, “War Stories” features the Baroness and seasoned, influential mom Kristin Hensley exchanging the humorous and sometimes gross realities of parenting. The spot ends with the Baroness rewarding Kristin’s small victories.
To view the multimedia release go to:
https://www.multivu.com/players/English/8104451-red-baron-pizza-baroness-wing-mom/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
