Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
That’s why Abbott (NYSE: ABT) and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.
“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7668251-abbott-cristiano-ronaldo-donate-blood/
The Craftsman brand, Craftsman Club, part of the SHOP YOUR WAY Network, Sears Heroes at Home and nonprofit Rebuilding Together are hitting the road this summer to inspire Americans to open their tool box and start working with their hands, all while making a difference in communities across the country.
With a 36-ft trailer and truck filled with all the necessary tools in tow, the brand will visit dozens of local communities, restoring homes of military veterans, participate in local restoration projects, disaster relief and consumer events throughout the summer.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60868-craftsman-make-a-difference
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and Share. The new campaign will see the colors used in numerous creative ways from unexpected events to artistic interventions in bars and supermarkets.
The center of the launch of the new campaign is a film that aims to inspire people to live more colorful. A story that begins with the question “What happens when 3 friends tell their boss about last night”. In the story that has been dubbed “Last Night”, we follow the 3 friends through a thrilling and unexpected fun journey into the night, culminating in the ending scene on a beautiful beach the morning after. “Last Night” is a celebration of young people having fun together. Coming to live in an explosion of colors, fun and humor. The story demonstrates how Tuborg always aspire to bring colors of fun to people.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500551-tuborg-colors-of-fun/
As part of an ongoing effort to help inspire high school students who do not think that college is in their future, the College Board today announced the launch of YouCanGo!, an interactive web experience designed specifically to engage those students for whom college seems out of reach. YouCanGo! offers a variety of simple and interactive tools that aim to inspire students to think of college as an option that is available to them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52249-college-board-launches-youcango-resource-for-students-considering-college
Clayton, one of the largest home builders in America, has launched a social media and video campaign that highlights the importance of giving back to those in need.
The “Season of Giving” campaign shares stories from the experiences of Clayton team members giving back to their communities and fellow team members in need. Clayton’s 40 home building facilities and nearly 350 home centers across the nation are encouraged to share how they are giving back through their social media channels in hopes to inspire others. The campaign will run during the globally recognized, Giving Tuesday, which takes place the Tuesday after Black Friday on Nov. 28.
The storytelling campaign includes personal experiences from team members such as building a ramp for a team member’s wife, volunteering with a local school for autistic children and supporting a special needs football team.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011658-clayton-season-of-giving/
Cereal has been a breakfast staple for more than a century, and today, parents and kids are pouring a bowl at all hours of the day. Now, thanks to General Mills, there are more reasons than ever to love cereal and celebrate this year’s National Cereal Day on Monday, March 7.
To inspire coast-to-coast celebrations on the unofficial holiday, General Mills partnered with Food Network’s Chef Justin Warner who developed customized spoon-worthy, cereal-infused recipes. For details on how to plan a family-friendly #NationalCerealDay party complete with Chef Warner’s recipes for Trix Sunrise Chill Pie, Fruity Cheerios Coladas and Cocoa Puffs Beets, visit: A Taste of General Mills.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766651-national-cereal-day-2016/
Internationally known evangelist and founder of Christ for all Nations (CfaN), Reinhard Bonnke, announces today that for the first time in his 35-year ministry history, he will host crusades throughout the United States, called Good News: a Gospel Crusade with International Evangelist Reinhard Bonnke.
Through Good News crusades, Bonnke will travel from city-to-city to inspire Americans to draw nearer to a relationship with Jesus. CfaN will partner with local churches and pastors to host the first event at the Amway Center in Orlando, Fla., Sept. 27-28.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61273-cfan-founder-evangelist-reinhard-bonnke-host-crusades-in-us-good-news
Calphalon, the leader in premium cookware and kitchenware, today announced the launch of KnifeSkills.com, a dynamic, inspirational, and instructional website featuring videos that showcase cutlery tips and best practices. These videos highlight the key benefit of new Calphalon Self-Sharpening Cutlery - knives that automatically sharpen every time you use them.
KnifeSkills.com features five professional chefs demonstrating dynamic and superior cutting techniques using a variety of Calphalon Self-Sharpening knives. The 50 short videos educate and inspire home cooks and include a huge array of how-to content, including - but not limited to - dicing mango, mincing ginger, butterflying pork tenderloin, filleting salmon, julienning celery root, chopping papaya, and even preparing squid three ways!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Inspire USA Foundation, announced today the launch of a national public service announcement campaign designed to reduce the incidence of suicide and suicide attempts among teens in the United States.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43256/
It’s time for America’s dog owners to unleash their playful sides and dream big! To help inspire more play among dog owners and their four-legged best buddies, Beneful® brand dog food is launching its fourth annual Dream Dog Park Contest that will award a $500,000 renovation of a dog park in the Grand Prize Winner’s area.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62802-beneful-dream-dog-park-renovation-contest-nate-berkus
