Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers.
More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8142351-ad-council-prediabetes/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
On Saturday May 30th at the French Tennis Open, the Beijing Municipal Commission of Tourism Development unveiled its first tourism package, “Enjoy the China Open, Visit Beijing”, or how to combine sport and visits to the cultural sites of Beijing. This comprehensive package includes three days of guided visits to the city’s most beautiful tourist sites, as well as three days to experience the China Open, featuring the world’s top players. With a host of options, the package will meet the needs of sports fans and cultural travel enthusiasts alike.
This exclusive package comprises a joint offer by the Beijing Municipal Commission of Tourism Development and the China Open. It will include several visits to key tourist attractions in the city, such as Tiananmen Square, the Forbidden City and even the Great Wall of China. At the same time, travellers will also be able to take advantage of 3 days courtside, at the China Open, a WTA premier mandatory event and an ATP 500 event, which is the biggest international competition in Asia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535351-visit-beijing-tourism-china-open/
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
Virgin America, the California-based airline, today marks the launch of its first international city and sets it sight on its next destinations. Today, the airline toasts its new Toronto service on a celebrated flight from Los Angeles International Airport (LAX) through San Francisco International Airport (SFO) to Toronto Pearson International Airport (YYZ). Governor Arnold Schwarzenegger joins Virgin Group Founder Sir Richard Branson onboard the LAX to SFO leg, and via WiFi at 35,000 feet over the California coast, they announce the airline's intent to serve a new destination: Mexico. Upon touchdown, San Francisco Mayor Gavin Newsom will welcome Sir Richard, the Governor and other guests. The SFO to YYZ flight then will continue on to cross the border in style with Drake, the Toronto native and GRAMMY nominated recording artist, hosting a mile high party en route.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virgin/44692/
Virgin America, the new domestic airline that is reinventing travel, today launches its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). With legacy airlines representing 98 percent of domestic departures at ORD, the airline hopes to inject some healthy competition into the market. Known for friendly service, beautifully designed cabins and high-tech amenities, like touch-screen entertainment at every seat, Virgin America has been winning over consumers and travel awards since its 2007 launch, including “Best Domestic Airline” in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards for the past three years. Today, Virgin America welcomes its dual inaugural flights with a red carpet welcome on the ORD tarmac followed by a party with a Virgin twist at the airline’s new L3 gate. Local officials and Virgin Group Founder Sir Richard Branson will greet the airline’s first guests, including “Flight for Chicago” Facebook fans who scored the chance to “taste test” the new airline versus the competition with a free one-way flight on a legacy carrier and a return on Virgin America. To mark its entrance into the ORD ring, the airline today launches a knockout combination for Chicago flyers: a Groupon deal, *a Flash Flyaway,**a Fare Sale,***and a triple points offer**** that flyers can actually use – good for travel now through August 31,2011, via the airline’s no-blackout date Elevate frequent flyer program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virginamerica/50393/
Virgin America, the low-fare airline with stylish service and fun amenities for kids and parents alike, today celebrates its new nonstop service to Orlando International Airport (MCO) from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO). The airline toasts its expansion to the newest city in its growing network, with a festive Orlando gate celebration to welcome guests on one of its first flights. Upon touchdown in Orlando, guests will receive a red carpet “family vacation” themed welcome party hosted by Orlando Mayor Buddy Dyer, Orange County Florida Mayor Richard T. Crotty, Virgin America CEO David Cush and Virgin Group Founder Sir Richard Branson.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virgin/46585/
As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
If you don’t already sing to tomatoes, you may soon find yourself rethinking your salsa. Known for its freshly flavorful dips and spreads, Sabra® Dipping Company (www.sabra.com) has relaunched its eight refrigerated salsas to the sweet sound of farmer serenades. To underscore the loving process with which Sabra prepares its line of salsas, the brand is featuring in-field farmers singing to vine-ripening tomatoes in its first salsa advertising campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101952-sabra-dipping-company-celebrates-summer-of-salsa-love/
The American Cancer Society today announces the development of a new documentary film in collaboration with Academy Award-winning Actress Hilary Swank to inspire women nationwide to make their own health a priority and take everyday steps to help prevent cancer. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Go Go Luckey Entertainment, and the film is directed by Tina Gazzerro of Go Go Luckey Entertainment. The film helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness that 1 in 3 women will get cancer in her lifetime and the actions women can take today to help change that statistic. More than half of cancer deaths could be prevented if people maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50276/
