The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
A recent study found that only 47% of Americans are currently taking steps to prevent bone loss1, despite considering it to be of high importance. In an effort to educate the public about the importance of bone health, Sunsweet Growers has partnered with the International Osteoporosis Foundation (IOF) to support their annual World Osteoporosis Day (WOD) campaign. WOD is globally celebrated on October 20 and serves to create awareness for bone health and the steps that can be taken to protect bones including incorporating bone-building habits – like eating prunes – into a regular lifestyle routine.
Bones need the right nutrients to stay strong and healthy and research suggests that eating just 5-6 prunes (the Feel Good Fruit!) each day may help to prevent bone loss. However, many do not think about bone health until after a fracture or break occurs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8410051-sunsweet-iof-world-osteoporosis-day-bone-health/
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Computerized tomographic (CT) colonography (CTC), also known as virtual colonoscopy, is comparable to standard colonoscopy in its ability to accurately detect cancer and precancerous polyps in people ages 65 and older, according to a paper published online today in Radiology. This is consistent with results of the ACRIN National CT Colonography Trial, published in the New England Journal of Medicine in 2008, which demonstrated that CT colonography can serve as a primary colorectal cancer screening option for adults ages 50 and older, but did not specifically break out data for participants ages 65 and older included in the overall analysis. The Centers for Medicare and Medicaid Services have deferred coverage for CT colonography, primarily citing a lack of data on the exam’s performance in Medicare-eligible recipients ages 65 and older.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54777-acrin-national-ct-colonography-study-radiology-cancer-screening-seniors
Cristiano Ronaldo takes a break from Real Madrid\'s training session in Shamrock Rovers to place a bet with PaddyPower at their Belgard road shop. Was Cristiano betting for Real Madrid ?
Spring brings the vibrant colors back to nature and the atmosphere becomes immensely live. It is that time of the year which encourages people to come out of their cozy cells and enjoy the outdoors. Spring is a perfect time to plan vacations and look for destinations that suit their desires.
Just because it has a hybrid badge doesn't mean you have to break the bank to buy one. CNET's Brian Cooley offers his Top 5 cheap hybrid cars that you can afford.
http://cnet.co/10vutag
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New home shoppers can now use augmented reality to visualize what their potential new home may look like on their land before they break ground thanks to the release of an innovative new app. Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders, announces the release of Home Previewer®, an iPhone® compatible app that allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store®.
“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to being a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011651-clayton-launches-home-previewer-mobile-app/
“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Let the daydreams of traveling, long beach days and summer break planning begin; after a long winter, it’s finally sandal season! Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) welcomes the spring season by celebrating the adventurous spirit with the global launch of a new integrated marketing campaign supporting its iconic Originals Collection.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151151-teva-s14-originals-collection-modern-day-adventurous-spirit-spring
