Eagle Rare Kentucky Straight Bourbon Whiskey has named Hershel “Woody” Williams of Ona, West Virginia, as the Grand Prize winner of the 2016 Rare Life Award. Eagle Rare will donate $50,000 to Williams’ charity, the Hershel “Woody” Williams Medal of Honor Foundation, and host an awards ceremony in Lexington, Kentucky on February 27, 2016.
The Rare Life Award is an annual recognition program created to honor individuals who exhibit courage, leadership, survival, devotion, character and heroism. Candidates are nominated by friends, family and colleagues. Their stories and photos are posted online at www.eaglerarelife.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/7761951-2016-rare-life-award/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
It’s not the first question a parent asks. It’s likely not the fourth or fifth. But for parents like Brian and Diane Vollmert, the question of how to pay for their son, Scott, to receive the best care while providing for their family became an unmanageable challenge.
“From the very beginning, Scott didn’t fit cleanly in any category. He wasn’t clearly autistic. He wasn’t clearly developmentally delayed. He had characteristics of both,” said Diane. That combination of Autism Spectrum Disorder and developmental delay can add up to more than $2.4 million in care over Scott’s lifetime, according to a study published in the Journal of the American Medical Association’s Pediatrics last year. An astronomical sum for most Americans, including the Vollmerts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422152-northwestern-mutual-special-needs/
La Costeña’s “Traditions Your Way” contest is searching the nation to recognize those who reinvent and enhance time-honored recipes. From July 4 to August 27, contestants are encouraged to submit a video at www.traditionsyourway.com that conveys how they add their modern twist to a traditional meal with the help of La Costeña. A grand prize winner will get a trip for two to a four-day, three-night culinary retreat at a luxury hotel resort in Santa Fe, New Mexico.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lacostena/50619/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and the National Sexual Violence Resource Center (www.nsvrc.org) have joined forces to produce a public service campaign, starring actress and activist Pamela Anderson. The PSA educates the industry and public at large about the dangers associated with ride-hailing apps.
The video, titled “The Driving Game!”, is an extension of the Ride Responsibly initiative to improve safety for passengers using ride-hailing apps. In the PSA, Ms. Anderson takes a lighthearted approach at communicating the critically important point that “you can’t always vet the driver you are using, but the service you are using should.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7769451-nla-ride-responsibly-driving-game-psa/
Janna Robinson, host of “Hollywood Hi-Tech” on the DIY Network, is offering tips and tricks for families like yours, helping you save time, stay organized and better understand how to incorporate the concept of “techorating” into your life.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59923-techorating-tips-to-simplify-your-life-with-janna-robinson
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
Based on an original story by Roberto Stopello and written by Indira Páez, the new season of the Super Series™ unfolds within the painful context of the undocumented immigrants who cross the border from Mexico to the United States in search of the American Dream. “Señora Acero, La Coyote” continues the story of Vicenta Acero (Carolina Miranda), a strong woman who has carved a path for herself in a male-dominated world and fights for better treatment of the many immigrants who struggle to cross one of the world’s longest borders. In the new season, La Coyote faces enemies on both sides of the law who are out for revenge and to destroy the Acero Quintanilla dynasty.
To view the multimedia release go to:
https://www.multivu.com/players/English/8202051-telemundo-senora-acero-la-coyote/
Real science is exploding in popular entertainment – and a TV series, Science Goes to the Movies, feeds the growing interest with an entertaining, accessible look at real-life counterparts to the science embedded in today’s films and TV shows.
Now a free app for Apple or Android brings the series directly to your phone or tablet. Download it now: Apple or Android
Episodes are also available for viewing anytime online or on select public television stations.
Faith Salie (NPR and CBS Sunday Morning) and neuroscientist Dr. Heather Berlin are co-hosts for the first 26 episodes. Guests include cutting-edge scientists and pop culture celebrities in entertaining conversations about movies and science.
To view the multimedia release go to:
http://www.multivu.com/players/English/7822151-cuny-tv-science-goes-to-the-movies/
