The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
Telemundo announced the premiere of the series based on the true story of La Diva de la Banda, “Jenni Rivera: Mariposa de Barrio” on Tuesday, June 27 at 8 pm/7c. The series is the latest Telemundo bio-musical series and stars Angélica Celaya, Samadhi Zendejas and Gabriel Porras. Viewers can follow the story on Facebook at http://www.facebook.com/MariposaDeBarrioTLMD, on Instagram @MariposaDeBarrioTLMD and join the conversation via #MariposaDeBarrio on all platforms.
The highly-anticipated story follows superstar Jenni Rivera as she pursues her dream of fame; offering an autobiographical tale from her birth until her unexpected and tragic death. The series - based on her book “Inquebrantable” as well as on unpublished testimonies from her family, close friends and associates - explores her life as a daughter, mother, wife, lover and artist. Written by Rossana Negrin, “Jenni Rivera: Mariposa de Barrio,” is a story that highlights the most important events in Jenni Rivera’s life and serves as a source of inspiration, optimism and empowerment for the Hispanic community in the United States.
To view the multimedia release go to:
https://www.multivu.com/players/English/8119651-telemundo-jenni-rivera-mariposa-de-barrio/
The summer is now synonymous with gazing at your Cheetos snacks and letting your imagination run wild – pondering, “is that a dog? a unicorn? a sailboat? a Flamin’ Hot cat?” For imaginative snackers, each Cheetos shape offers the opportunity to find the unexpected, and potentially be rewarded for it.
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack.
Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a-lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won you a tropical vacation. A guitar? Your very own custom electric guitar and concert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8357851-cheetos-win-what-you-see-contest/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Are electric cars really the future? Tesla is innovating not only the electric vehicle, but the way we think about energy. They're working to revolutionize the automotive industry and reduce the country's reliance on fossil fuels.
In this episode, THNKR talks to Pamela Fletcher, Executive Chief Engineer for Electrified Vehicles at GM, Jerome Guillen, Model S Director at Tesla, and Franz von Holzhausen, Chief Designer at Tesla.
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EPIPHANY is a series that invites impassioned thought leaders across all disciplines to reveal the innovative, the improbable, and the unexpected of their worlds.
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Allison Chamberlain thought she was doing everything God required of her-but as her journey continues in the second book of The Reluctant Prophet series, she might have to let go of everything she loves to follow the call. Learn about the book here, http://bit.ly/ptF9vF Learn about this author here, http://www.nancyrue.com/ Christian Fiction
http://www.book-marketing-expert.com/ Action-Packed Legal Thriller Combines High Seas Intrigue with Mystery, Courtroom Drama, Politics and Philosophy The
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Darren agrees to represent the boat's owner, only to be blindsided when
the case takes an unexpected and shocking turn. The
Tortoise Shell Game has been acclaimed by Pulitzer Prize nominated
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an Amazon Top 100 Hall of Fame Reviewer says “V Frank Asaro’s skilled
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Tortoise Shell Game or to arrange an interview with V Frank Asaro
contact Scott Lorenz of Westwind Communications Book Marketing at
scottlorenz@westwindcos.com or by phone at 734-667-2090
http://www.book-marketing-expert.com/
Texas Instruments (TI) today launched STEM Behind Cool Careers, a series of calculator activities and videos designed to introduce middle and high school students to unexpected science, technology, engineering and math (STEM) careers. The fun, free activities are designed for the TI-Nspire™ CX and TI-84 Plus CE graphing calculators to show students how a solid understanding of STEM subjects is vital for any career, even careers students least expect.
To view the multimedia release go to:
https://www.multivu.com/players/English/7746258-ti-john-urschel-stem-careers/
Can a hummingbird cake really bring back a lost love? Is there really a ghost dancing in Emily’s backyard? The answers are never what you expect. But in this town of lovable misfits, the unexpected fits right in. The Girl Who Chased the Moon Sarah Addison Allen Book Trailer Find out more about this author here http://www.sarahaddisonallen.com/ Find out more about this book http://tiny.cc/WqbhK Romance
Anyone who's ever survived a severe weather storm or natural disaster knows that the damage to home and property can be overwhelming, emotionally and financially. Although it is impossible to know exactly when a disaster will strike, State Farm® wants you to be prepared and quickly recover from the unexpected. Your ability to weather the storm may depend on the measures you take today. As the largest property insurer in the nation, State Farm has been helping families manage the risks of everyday life since 1922.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65822-state-farm-severe-weather-disaster-preparedness/
