Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
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FBI Special Agent Frank Jackson Turner is reassigned to the San Antonio, Texas office to investigate the murder of a Border Patrol Agent. A mysterious, ancient box brought to the US by an illegal alien and confiscated by the Border Patrol Agent sparks a desperate chase to find the box. Learn about the book here http://bit.ly/18thScroll Learn about the author here http://bit.ly/vxkpan Thriller, suspense, mystery
Turner Sports, CBS Sports and the NCAA announced today the newly enhanced NCAA March Madness on Demand (MMOD) live products to be launched for the upcoming 2011 NCAA Division I Men’s Basketball Championship. NCAA March Madness on Demand, produced by Turner Sports Interactive, will be available across multiple digital platforms, including online (http://mmod.ncaa.com), as an iPhone and iPod Touch app, and for the first time, as an iPad app. Among the new features, MMOD will offer improved live viewing with richer quality and larger format streams, a personalizable channel lineup feature, and live stats and social companion views.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mmod-ncaa/48827/
A thoroughly captivating novel that weaves poetic phrasing, humor, and danger into the life of one very complex FBI agent, creating a plot as disturbing as it is gripping. Fallen Lotus Petals is Jordon Papanier’s gift to lovers of fast-paced thrillers with compelling characters and goals that must be attained…or else. Faced with three very different, yet equally challenging, cases—the tragedy of sexually exploited young Asian girls; a designer drug gone terribly wrong; a technological advance that could bring law enforcement to its knees—the author promises, and delivers, a gritty, page-turner of a story. Does our protagonist have what it takes to decimate this international ring? Will he overcome his own demons and bring the culprits to justice? And his love interest, how does she fit into this web of action and danger? Page after page, we become more deeply engaged in our hero’s private life and his dark, burdensome past, until we reach the explosive finale. Now on Amazon.com
http://www.amazon.com/Fallen-Lotus-Petals-Jordon-Papanier/dp/143925561X/ref=sr_1_1?ie=UTF8&s=books&qid=1260606837&sr=8-1
Close-Up TV News recognizes Diamond Dental Care for its commitment to quality patient care.
Servicing its community for over 30 years, Diamond Dental Care is a family owned and operated dental practice specializing in the full spectrum of lifelong dental care. Lead by Dr. Fred Turner, Diamond Dental Care’s goal is for each patient to leave with their best smile possible through durable, functional and clinically sound treatments that also provide aesthetically pleasing and natural results.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/diamonddental/45801/
On June 5, CVS/pharmacy kicked-off its 10th annual in-store fundraising campaign -- “Researching a Cure” -- to support the fight against amyotrophic lateral sclerosis (ALS). Funds raised through the campaign benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research. Through the Researching a Cure campaign, CVS/pharmacy has raised more than $23 million in its stores and online at www.cvs.com, to fund new clinical research with the aim of discovering a treatment or cure for ALS. The 2011 campaign will run through June 25.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/50475/
As the country celebrates the 45th anniversary of Earth Day, Dallas-based nonprofit Earth Day Texas gears up for its fifth annual event. Founded in 2011, the organization expects more than 75,000 attendees during the three-day event.
Earth Day Texas takes place April 24, 25 and 26 at historic Fair Park in Dallas.
Confirmed speakers include Karenna Gore, author and daughter of Al Gore; Bill White, former mayor of Houston; David Yarnold, president of the Audubon Society; Dan Patrick, Lt. Governor of Texas; B.A. Norrgard, Tiny House advocate; Laura Turner Seydel, chairperson of the Captain Planet Foundation; and Louie Psihoyos, Oscar®-winning director of The Cove.
Seven-time Grammy Award winner Paul Winter will perform on Saturday, April 25, at 4:30 p.m. Grammy nominated artist Michael Martin Murphey will perform on Sunday, April 26, at 4:45 p.m.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500951-earth-day-texas/
