The legacy of Calvin Coolidge, the 30th President of the United States, faded into the annals of history after he left office in 1929 and for decades was largely ignored by historians and scholars. But at a time when partisan politics increasingly supersedes the business of a Nation — from rural town council meetings to the halls of the U.S. Capitol — a new book published by the National Notary Association (NNA), Why Coolidge Matters, revisits the ideals, integrity and commitment to public service that defined the Coolidge Presidency, and in the face of today’s political climate, asks the question: What Would Coolidge Do?
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Real science is exploding in popular entertainment – and a TV series, Science Goes to the Movies, feeds the growing interest with an entertaining, accessible look at real-life counterparts to the science embedded in today’s films and TV shows.
Now a free app for Apple or Android brings the series directly to your phone or tablet. Download it now: Apple or Android
Episodes are also available for viewing anytime online or on select public television stations.
Faith Salie (NPR and CBS Sunday Morning) and neuroscientist Dr. Heather Berlin are co-hosts for the first 26 episodes. Guests include cutting-edge scientists and pop culture celebrities in entertaining conversations about movies and science.
To view the multimedia release go to:
http://www.multivu.com/players/English/7822151-cuny-tv-science-goes-to-the-movies/
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Attention moms, dads, grandmas, grandpas and everyone in between: Toys“R”Us® today unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys“R”Us team has traveled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me™ Elmo, Zhu Zhu Pets®, Hatchimals™ and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. This year’s list is no exception, featuring items from Hatchimals Surprise™ to PAW Patrol Sea Patroller™ and more than 20 items available exclusively at Toys“R”Us (cue Luke Skywalker’s Landspeeder™). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at Toysrus.com/HotToys.
“At Toys“R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, Toys“R”Us President of Play. “Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super FUN to play with!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8039752-toys-r-us-2017-holiday-hot-toy-list/
Today, MedImmune Specialty Care division of AstraZeneca (MedImmune Specialty Care) announced it has joined with actress Tia Mowry to raise awareness about the importance of an annual flu vaccination. To kick-off the campaign, MedImmune Specialty Care and Mowry unveiled an online video, “I Insist!” (www.YouTube.com/InsistOnTheMist), which uses comedy to educate busy families about the importance of living a healthy lifestyle and making flu vaccination a priority. For Mowry, this includes vaccination with FluMistQuadrivalent, the first and only FDA-approved needle-free flu vaccine for eligible persons 2-49 years old. FluMist Quadrivalent is administered as a gentle mist sprayed into the nose, where the influenza virus usually enters the body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63079-medimmune-specialty-care-tia-mowry-flumist-quadrivalent-encourage-flu-shot
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced an expansion of its O·C·E·A·N™ original content portfolio with the premiere of “Good Spirits™” on FYI™ beginning Thursday, February 16 at 6 p.m. ET and A&E® on February 20 at 2 p.m. ET.
“Good Spirits” joins pioneering cocktail chef Matthew Biancaniello as he sails the globe on the company’s world leading cruise lines in search of extraordinary everyday people, sharing the stories of spirits and collecting farm fresh, native ingredients to inspire one-of-a-kind cocktail creations.
The 30-minute, 10-episode series is the fourth originally produced program in Carnival Corporation’s growing portfolio of inspiring experiential content, following the debut of three TV series that currently air on major broadcast networks on Saturday mornings being viewed by millions each week.
To view the multimedia release go to:
http://www.multivu.com/players/English/8028351-carnival-a-e-networks-tv-series/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos, announced today the premiere “El Vato,” the network’s first original scripted series created for the U.S. Hispanic market starring Mexican regional star El Dasa on Sunday, April 17 at 10pm/9c. This 10 episode-long series produced by Endemol Shine Latino and Boomdog, marks the acting debut for the talented and charismatic singer from Hermosillo, Sonora who takes on a new challenge to expand his artistic career.
“Dreams do come true and to be honest I never imagined I would be acting on a TV series inspired on my real life experiences. I’ve always had huge dreams, envisioned myself singing on the most important stages around the world and I still can’t believe it. I am honored to work alongside renowned actors and colleagues. This challenge is a great blessing and hope audiences tune in to watch NBC UNIVERSO because we poured our hearts and souls into this production,” stated El Dasa.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609252-nbc-universo-el-vato/
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Known for distinctively designed suites for the kitchen and bath, the Brizo® brand today launched a new campaign showcasing its fittings in highly stylized settings. Inspired by fashion, the campaign is embodied in two simple words that speak volumes: “By Brizo®.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074451-brizo-unveils-fashion-inspired-campaign-luxury-faucet-collections/
Iceland, known for its welcoming spirit has today launched a unique internet service with a difference; Ask Guðmundur, the world’s first human search engine.
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7512351-ask-guomundur-human-search-engine/
