It’s not the first question a parent asks. It’s likely not the fourth or fifth. But for parents like Brian and Diane Vollmert, the question of how to pay for their son, Scott, to receive the best care while providing for their family became an unmanageable challenge.
“From the very beginning, Scott didn’t fit cleanly in any category. He wasn’t clearly autistic. He wasn’t clearly developmentally delayed. He had characteristics of both,” said Diane. That combination of Autism Spectrum Disorder and developmental delay can add up to more than $2.4 million in care over Scott’s lifetime, according to a study published in the Journal of the American Medical Association’s Pediatrics last year. An astronomical sum for most Americans, including the Vollmerts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422152-northwestern-mutual-special-needs/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Attention moms, dads, grandmas, grandpas and everyone in between: Toys“R”Us® today unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys“R”Us team has traveled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me™ Elmo, Zhu Zhu Pets®, Hatchimals™ and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. This year’s list is no exception, featuring items from Hatchimals Surprise™ to PAW Patrol Sea Patroller™ and more than 20 items available exclusively at Toys“R”Us (cue Luke Skywalker’s Landspeeder™). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at Toysrus.com/HotToys.
“At Toys“R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, Toys“R”Us President of Play. “Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super FUN to play with!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8039752-toys-r-us-2017-holiday-hot-toy-list/
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
(Casha)
If you know exactly what I wanna do
Then I'm a give the business to you
[Verse 1:]
See I ain't neva met a girl
That's getting down like you
(never met a girl like you baby)
And I ain't neva met a girl
That put it down like you
(you know you make it do what it do baby)
(Ay ay ay)
Say thug in yo life
That's what you need shawty
Anything you want
It's guarenteed for my
Boo boo boo boo boo
yea yea yea
And I ain't tryina go hard
For what I need shawty
I'm tryina tell you exactly what I need from
You you you you you
Cause you know I wanna
[Chorus:]
A Freak in morning
A Freak in the evening
Just call me up and I'll be there when you need me
When ever you want me you can come and see me
Cause you know just what to do
You give me the business
Give me the business
Give me the business
You give me the business
Shawty give me the business
If you know exactly what I wanna do (You want it too)
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
(Can I give you the business shawty)
(Can I give you the business shawty)
(From the show to the afterparty)
Baby I'm a give the business to you
[Verse 2:]
Ay,that business baby
Cause I really wanna drive you crazy
Wanna kiss wanna rub wanna lick wanna touch
Wanna put it inside you baby
Wanna climb on top of you
And give it to you for a hour or two
until you cum I
Wannna hit it from the back
Ooo stroke, stroke for a minute or two
Because ya so tight
Booty hung right
Got her tongue right
Ride with me
To the sunlight
We can have a little Sex in the City baby
You can be Carrie
I'm a be Mr. Biggs
Cause you so fine
And you just right
But you look much better with me
So let me manage ya girl
And did I eva tell ya
That it's nice to know ya
And you know I wanna
[Chorus:]
A Freak in morning
A Freak in the evening
Just call me up and I'll be there when you need me
When ever you want me you can come and see me
Cause you know just what to do
You give me the business
Give me the business
Give me the business
You give me the business
Shawty give me the business
If you know exactly what I wanna do (You want it too)
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
(Can I give you the business shawty)
(Can I give you the business shawty)
(From the show to the afterparty)
Baby I'm a give the business to you
[Bridge:]
Lets talk about that business baby
It's more than just a 8 letter word
It describes me and you
And what we do
Hold on this shit is so good, I gotta repeat fa ha
Ya, see you been playing all night
Now its time to handle business baby
Keep goin hard on ya job when ya do it
Ma, you drive me crazy
You drivin me crazy when ya
Give me the business
G-give me give me, g-give me give me, give me the business
G-give me the business
Shawty give me the business
If, if, if, if you know exactly what I wanna do
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
Then I'm a give the business to you
Oh, oh ohohoh, oh oh ohohoh
(Can I give you the business shawty)
(Can I give you the business shawty)
(From the show to the afterparty)
Baby I'm a give the business to you
French attorney Christophe Jensen turns African American Tia Edwards’ life upside down. She is happier than she’s ever been, but complications arise when Christophe is summoned back to France. Suddenly, the best time of Tia’s life starts falling apart, as she’s forced to choose between her family or her future with a man whose home is in another country. Learn more about this book: http://bit.ly/9ImVi1 Learn more about this author: http://www.karenwhiteowens.com
Walden University Scholars of Change focus on the future, whether they are transforming the way children learn, mentoring, or improving living conditions for others. More than 175 Walden University students and alumni submitted inspiring videos of social change in their communities for the university’s 2014 Scholars of Change video contest. These scholars–along with hundreds of their fellow video contributors–are supporting Walden’s mission by putting their knowledge to use for the greater good.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7388451-walden-university-scholars-of-change/
