The National Limousine Association (NLA) and When Georgia Smiled: The Robin McGraw Revelation Foundation (WGS) join forces on The Aspire Initiative, a domestic violence program, which aims to reduce the level of intimate relationship violence in the US and instill the importance of bystander responsibility. With an escalating number of passenger assaults alleged against ride-hailing app drivers, the NLA believes Aspire is vital to ending violence and sexual assault. Robin McGraw announced the partnership in a video message posted to her Foundation’s Facebook timeline on Friday, November 20th. The message was then shared by Robin’s husband and television personality Dr. Phil McGraw to his show’s Facebook page timeline on Monday, November 23rd.
The Aspire Initiative is available free of charge and includes a potentially-lifesaving smartphone app, Aspire News, a smartphone app available as a free download on Google Play, as well as at www.whengeorgiasmiled.org, that allows the user to create a pre-written text or voice message to be sent to designated numbers (i.e., 911 or other chosen contacts) with just the tap of a button. The ignition of the app‘s “go button” also starts a recording to capture the details of the domestic violence encounter and/or other dangerous events taking place. Aspire News is designed to appear like any other smart phone app to the untrained eye, allowing it to be downloaded and used discreetly.
To view the multimedia release go to:
http://www.multivu.com/players/English/7430253-nla-wgs-the-aspire-initiative/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
Alex Emanuel, a lifelong Rolling Stones fan was left feeling like a rock star when he met his heroes while touring Exhibitionism - the first exhibition on The Rolling Stones held at London’s Saatchi Gallery until 4 September.
New Yorker Alex was genuinely shocked when he turned round after a tap on the arm to be met by Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood, whilst enjoying the Recording Gallery within the critically acclaimed, blockbuster exhibition.
As Alex exchanged handshakes and back slaps with his heroes, he said afterwards: “It’s going to sound silly but for a moment I thought I was a member of the Rolling Stones. It’s not every day you get to meet your idols.”
Unlocking their vast archive, Exhibitionism is a Rolling Stones treasure trove, curated over 9 themed gallery spaces with 500 items from original stage costumes, rare instruments and lyric books, backstage and touring paraphernalia, album art, photography, stage designs, personal diaries and never before released audio and behind-the-scenes footage.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7835751-rolling-stones-fan-exhibitionism-surprise/
https://youtu.be/sCdZiNhcps8 Valentine’s Day netted more than $19 billion in sales last year, with a significant portion of that figure coming from ecommerce. Even if your ecommerce biz doesn’t cater to the traditional chocolates-and-flowers market, there are still creative ways to tap into the Valentine’s market. Here are five tips for how to make the most out of Valentine’s Day.
While consumers may claim to have a preferred brand of sparkling water and the ability to differentiate between their preferred brand and its competitors, their tastes may not as be fine-tuned as they think. A recent survey of sparkling water drinkers found that 83 percent of respondents say they had a preferred brand of sparkling water, and 59 percent of that subset said they could tell the difference between competing sparkling water brands. But participants in a blind taste test conducted by SodaStream yesterday had quite different views, based on their in-person experiences. The taste test, carried out in celebration of today’s National Hydration Day, found more discernment between competing brands, but tasters overwhelmingly preferred the taste of New York City tap water made sparkling using a SodaStream machine.
To view the multimedia release go to:
https://www.multivu.com/players/English/8125751-sodastream-sparkling-water-taste-test/
ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
Procter & Gamble’s (NYSE: PG) PUR Water Filtration is introducing a new line-up of one-click faucet mount filtration systems that makes getting clean drinking water instantly from the tap easier and more convenient than ever before. The first and only faucet mount design that installs with one easy click, the new PUR faucet water filter offers up to 100 gallons of great-tasting drinking water with just one click. The new design is simple to install so that no tools are required and it can be easily disconnected when needed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pur/45502/
The beauty of spring is in full bloom at PANDORA with the release of new charms, rings, earrings and pendants inspired by the oriental beauty of cherry blossoms, enchanted fairy tales, growing gardens and budding romance.
Explore the ever-changing splendor of pink cherry blossoms set in sterling silver or 14k gold or tap into your romantic side with whimsical fairy tale charms depicting a faraway castle, frog prince, enchanted mouse, fairy tale book or caged song bird. As with all PANDORA pieces, each charm features a delicate and lovely level of detail such as a 14k gold crown placed on the frog prince or a 14k gold crown with a pink cubic zirconia on the bottom of the castle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59719-pandora-jewelry-spring-collection
Ticketmaster, the global market leader in ticketing, today announced an extended multiyear partnership with Orlando City Soccer Club, home of Orlando City in Major League Soccer and Orlando Pride in the National Women’s Soccer league, to serve as the official ticketing and technology partner for all live events at Orlando City Stadium. Following the venue’s successful opening earlier this year utilizing Ticketmaster Presence and digital ticketing, the stadium will soon roll out Ticketmaster’s easy-to-use “tap and go” venue entry system through the renewed agreement that will further enhance the club’s fan experience.
Since implementing Ticketmaster Presence in March 2017, Orlando City SC has moved to a fully digital ticketing system with great success. In a matter of months, the club saw a six-fold increase in mobile entry, with 65% of fans now using mobile, and the remaining 35% utilizing NFC-enabled paper smart tickets or season ticket member cards. Digital tickets have provided Orlando City SC with unparalleled understanding of event attendees after seeing a 398% increase in new fan identification.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227551-ticketmaster-orlando-city-soccer-club/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Just in time for Father’s Day, Camouflage and On Tap™ join last year’s introduction MMM, Bacon!™ and original Man Candles Man Town™ and Riding Mower™. The Man Candles collection, which was an instant hit when it debuted in 2012, was created uniquely for men to enjoy in their “man town,” wherever that may be in the house. These limited edition fragrances are available now at Yankee Candle’s over 500 retail stores, at www.yankeecandle.com and select specialty retailers and gift shops. Yankee Candle is launching a series of social media contests offering consumers the chance to win samples of the Man Candles III collection!
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7221651-yankee-candle-heads-outdoors-new-man-candles-fragrances
MillerCoors Urban Enterpreneurs Series (MUES) HA ENTREGADO MAS DE UNO PUNTO CUATRO MILLONES DE DOLARES A NEGOCIOS EN COMUNIDADES URBANAS. ADEMÁS DE ESTIMULAR EL DESARROLLO ECONÓMICO, EL PROGRAMA BUSCA CONVERTIR A LOS APLICANTES EN PROVEEDORES DE MILLER COORS. PARA MAS DETALLES SOBRE COMO APLICAR ANTES DEL 1ro DE OCTUBRE, VISITA www.MillerCoorsmues.com
