Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Those yearning for an early taste of spring are in for a real-brewed delight. Pure Leaf announced today the launch of Pure Leaf Herbal Iced Teas, a new line of premium iced teas that are caffeine free, have no artificial sweeteners and are brewed with real hibiscus flowers. Leave it to the Pure Leaf tea masters to develop this unique, flavor forward blend that’s also trend setting. In fact, hibiscus was recently named 2019 “Flavor of the Year” by flavor experts at Firmenich.
With its vibrant color and petals, the Insta-worthy hibiscus flower has been popping up in fashion, food, beauty and now, bottled iced tea. Hibiscus is in full bloom with Pure Leaf’s newest line up that looks as good as it tastes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479051-pure-leaf-new-herbal-iced-teas-hibiscus/
McNeil Nutritionals, LLC, the maker of SPLENDA® Sweeteners, announces the launch of NECTRESSE™ Natural No Calorie Sweetener (pronounced Neck-TRESS). It is the only 100 percent natural, zero calorie per serving sweetener made from the goodness of real fruit – monk fruit extract – available at stores nationwide.
The new sweetener derives its natural sweetness from the monk fruit, a small green melon that has been cultivated in Asia for hundreds of years. Found on lush vines in remote mountain regions, monk fruit is traditionally grown in small family orchards. Today, McNeil Nutritionals, LLC, has combined naturally sweet monk fruit extract with the perfect blend of other natural sweeteners to bring consumers the rich sweet taste of sugar without all the calories.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57256-nectresse-natural-no-calorie-sweetener-real-fruit-lisa-ling
Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV ad campaign being unveiled today by the In The Raw family of all-natural sweeteners, Sugar In The Raw and Stevia In The Raw. The “It’s Only Natural” spots, created by Mother New York, featuring the voice of Academy Award Winner Frances McDormand, were produced and directed by Academy Award Nominee Brett Morgen, who is best known for his documentary film making. Morgen was chosen for his ability to capture real moments in interesting and visually captivating ways.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cpack/50671/
hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US.
Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
For those who enjoy an icy cup of cold brew coffee, the new KitchenAid Cold Brew Coffee Maker is the perfect gift to get them brewing at home. The thoughtful and streamlined design allows for easy home brewing in three simple steps: grind, brew and pour. The model’s no heat brewing method steeps coarsely ground coffee in cold water for 12-24 hours, resulting in a smooth and balanced flavor that can be enjoyed all day. Capable of making up to 28 ounces of concentrate at once (or approximately 14 average single servings), the resulting brew is best enjoyed by combining 2 ounces of coffee concentrate with ice and the option of milk and sweeteners.
Designed with a modern glass brew jar and sleek stainless steel tap, the cold brew coffee maker serves as a stylish addition to any kitchen countertop, while the compact footprint provides an ideal fit for a refrigerator shelf or door for easy dispensing straight from the refrigerator. A reusable stainless steel steeper allows for custom beverage brewing, aided by a fill guideline that takes the guesswork out of the process. The easy to clean glass and stainless components help to preserve taste in combination with a fitted lid that ensures freshness of the coffee concentrate. The KitchenAid® Cold Brew Coffee Maker is available now in stainless steel at a suggested retail price of $129.99.
To view the multimedia release go to:
https://www.multivu.com/players/English/8013854-coffee-tools-from-kitchenaid/
Before today, health conscious consumers who value the health benefits and taste of cranberry juice, but desire lower sugar options, have been forced to choose between artificial sweeteners or watered-down juice products. Leading fruit juice company Old Orchard Brands (www.oldorchard.com) revolutionizes the juice aisle today with a new line of naturally-sweetened cranberry juice blends. Cranberry Naturals include only natural ingredients and 40% less sugar than traditional cranberry juice varieties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oldorchard/47335/
