Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Zoës Kitchen (NYSE: ZOES), a fast casual Mediterranean-inspired restaurant group, today introduced several unique ingredients to their menu, bringing the flavors and benefits of Mediterranean eating to guests via four new menu offerings.
Innovating within the restaurant space, Zoës Kitchen is the first restaurant group to introduce the lupini bean to the United States, adding this protein-packed, mild-flavored legume to their menu across 170 restaurants in 17 states. Farro will also be incorporated in the menu, an ancient, savory, fiber-rich grain that is commonly used in place of pasta and rice in the Mediterranean. Calabrian peppers, from Calabria, Italy, will add a slightly sweet and mildly spicy flavor to several dishes. Light and crispy piadina flatbread will offer guests an alternative to traditional breads used for sandwiches in the US.
To view the multimedia release go to:
http://www.multivu.com/players/English/7753651-zoes-kitchen-new-mediterranean-dishes/
The Yankee Candle Company, Inc., a leading manufacturer of premium scented candles, today announced the launch of new limited time holiday collection Snow Globes, featuring three new fragrances: Magical Frosted Forest, Sugary Sweet Snowfall and Santa’s Candy Castle™. Reflecting the nostalgia and magic of the season, this candle collection features classic holiday colors and snowy flurries that transport users to an enchanting winter wonderland.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61722-yankee-candle-holiday-snow-globes-collection-new-fragrances
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of Thanksgiving Dinner Collection, a new limited edition collection featuring three true to life Thanksgiving fragrances: Turkey with Stuffing, Cranberry Sauce and Sweet Potato Pie. As only Yankee Candle can, the company has brought delicious traditions to life to commemorate the most celebrated meal of the year and give back to the military through a partnership with the USO.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61625-yankee-candle-gives-back-with-thanksgiving-dinner-collection-uso
The Yankee Candle Company, Inc., a market leader and manufacturer of premium scented candles, today announced the launch of four new holiday Yankee Candle® fragrances and five new holiday fragrances in its elegant Pure Radiance™ line. Capturing the holiday traditions that make this such a special time of year, the new fragrances evoke nostalgia for baking holiday cookies with the kids, celebrating with loved ones and appreciating that the best memories are homemade. These new fragrances are available for purchase immediately at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. With the variety of sizes and fragrances, these new options make the perfect addition to home décor this holiday season and the perfect gift.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61721-yankee-candle-holiday-fragrances-seasonal-traditions-spices-sweet-treats
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
Wilton Enterprises, the leader in cake decorating inspiration, instruction and products, is celebrating 85 years of making it easy to create amazing cakes and charming sweet treats. The Wilton story began in 1929 with one man’s passion and talent for making confectionery art, and resulted in a method of dessert decorating that today has benefited millions of people.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63568-wilton-enterprises-celebrates-85-years-of-making-cake-decorating-easy
http://www.weddingstheislandway.com Can you see yourself in gorgeous photos from your wedding, showing them to friends and family, hearing their compliments for years to come? Looking at crystal blue waters, white sand and lush vegetation surrounding you and your partner, decked out in full wedding attire and barefoot...it's a sweet thought to nearly anyone. Why not look as good as possible?
Admittedly, there’s a risk in any course we follow other than this, but every lesson of history tells us that the greater risk lies in appeasement, and this is the specter our well-meaning liberal friends refuse to face—that their policy of accommodation is appeasement, and it gives no choice between peace and war, only between fight or surrender. If we continue to accommodate, continue to back and retreat, eventually we have to face the final demand—the ultimatum. And what then—when Nikita Khrushchev has told his people he knows what our answer will be? He has told them that we’re retreating under the pressure of the Cold War, and someday when the time comes to deliver the final ultimatum, our surrender will be voluntary, because by that time we will have been weakened from within spiritually, morally, and economically. He believes this because from our side he’s heard voices pleading for “peace at any price” or “better Red than dead,” or as one commentator put it, he’d rather “live on his knees than die on his feet.” And therein lies the road to war, because those voices don’t speak for the rest of us.
You and I know and do not believe that life is so dear and peace so sweet as to be purchased at the price of chains and slavery. If nothing in life is worth dying for, when did this begin—just in the face of this enemy? Or should Moses have told the children of Israel to live in slavery under the pharaohs? Should Christ have refused the cross? Should the patriots at Concord Bridge have thrown down their guns and refused to fire the shot heard ’round the world? The martyrs of history were not fools, and our honored dead who gave their lives to stop the advance of the Nazis didn’t die in vain. Where, then, is the road to peace? Well it’s a simple answer after all.
You and I have the courage to say to our enemies, “There is a price we will not pay.” “There is a point beyond which they must not advance.” Winston Churchill said, “The destiny of man is not measured by material computations. When great forces are on the move in the world, we learn we’re spirits—not animals.” And he said, “There’s something going on in time and space, and beyond time and space, which, whether we like it or not, spells duty.”
You and I have a rendezvous with destiny.
We’ll preserve for our children this, the last best hope of man on earth, or we’ll sentence them to take the last step into a thousand years of darkness.”
Palestinian children aspire to death as Martyrs PA TV June 2002 Host: You described Shahada as something beautiful. Do you think it is beautiful? Walla age 11: Shahada (martyrdom) is a very, very beautiful thing. Everyone yearns for Shahada. What could be sweeter than going to paradise? Host: What is better, peace and full rights For the Palestinian people or Shahada? Walla: Shahada. I will achieve my rights after becoming a Shaid (martyr). Host: OK Yussra, would you agree with that? Yussra age 11: Of course Shahada is sweet. We don't want this world, we want the Afterlife. We benefit not from this life, but from the Afterlife. Host: Do you actually love death? Yussra: Death is not Shahada Host: No, I mean the absence after death Yussra: No child loves death. The children of Palestine adopted the concept that Shahada is very good. Every Palestinian child, say someone aged 12, says: O Lord, I would like to become a Shahid. Host: We've got a call, Sabrine from Ramallah. Sabrine: Ayyat Al-Akhras was 17 when she blew herself up. Host: Sabrine, are you for it or against it? Sabrine: Of course I support blowing up, it is our right. Host: Sabrine; now is it natural That Ayyat Al-Akhras blows herself up? Sabrine: Of course it's natural.
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If you don’t already sing to tomatoes, you may soon find yourself rethinking your salsa. Known for its freshly flavorful dips and spreads, Sabra® Dipping Company (www.sabra.com) has relaunched its eight refrigerated salsas to the sweet sound of farmer serenades. To underscore the loving process with which Sabra prepares its line of salsas, the brand is featuring in-field farmers singing to vine-ripening tomatoes in its first salsa advertising campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101952-sabra-dipping-company-celebrates-summer-of-salsa-love/
