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Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.* Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent. The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016. To view the multimedia release go to: http://www.multivu.com/players/English/7847951-neutrogena-choose-skin-health/

The controversy surrounding tanning continues to mount. More and more young women are being diagnosed with melanoma and the incidence of painful sunburns from tanning beds is becoming more frequent. These health hazards, coupled with the recent exposé of New Jersey “tanning mom,” have led to a recent backlash against the dark bronze look. May is Melanoma Awareness month, and now more than ever, people across the country, from teens to fashion and beauty icons, are taking a stand against the deep suntan and looking for ways to get a gorgeous glow without tanning. Jergens® offers the ultimate solution to get a healthy-looking glow and keep your skin safe with Natural Glow & Protect Daily Moisturizer. To view Multimedia News Release, go to http://www.multivu.com/mnr/56364-jergens-natural-glow-and-protect-daily-moisturizer-ban-the-tan