Cigna (NYSE: CI) today unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8163851-cigna-americas-tv-doctors-go-know-take-control/
TriggerPoint™, the leader in muscle recovery products and education, today announced activities for this year's National Foam Rolling Day, taking place May 11. In 2015, TriggerPoint was awarded National Foam Rolling Day to spotlight the important benefits of self-myofascial release and foam rolling as part of an overall wellness and recovery routine to keep everyone moving, and moving well.
To view the multimedia release go to:
https://www.multivu.com/players/English/8087951-triggerpoint-national-foam-rolling-day/
ThrillerFest, CraftFest and Pitchfest are designed to give writers an opportunity to learn from and network with some of the best in the genre! John Lescroart will be our 2016 Silver Bullet Award recipient. He will join 2016 ThrillerMaster Heather Graham and our Spotlight guests—C.J. Box, Gillian Flynn, and Walter Mosley—at the conference July 5-9. Find out more at http://thrillerfest.com/ Thriller
Susan Lucci is no stranger to the spotlight and now she is talking about a serious issue that’s close to her heart – atrial fibrillation (AFib) and its connection to stroke. In a national public service announcement (PSA) recently launched, Lucci and her husband, Helmut Huber, who lives with AFib, are encouraging the more than 2.3 million Americans living with the condition, along with their loved ones, to join them in taking the Facing AFib Pledge to do all they can to reduce the risk of AFib-related stroke.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49621-facing-afib/
Supergoop!® announces its partnership with entrepreneur and international tennis sensation Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with Founder and CEO Holly Thaggard. Supergoop! is the first and only multi-functional skincare line in prestige distribution with a foundation in UV protection and 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7190451-supergoop-partnership-tennis-maria-sharapova-sun-protection-skincare
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
Approximately half a billion people worldwide have correctable vision issues, but lack access to quality vision care. They are unable to see the words in a book or on a chalkboard and even more so to reach their potential and bring their goals and dreams into focus. As part of an ongoing effort to shine a spotlight on this issue and the importance of healthy, enhanced vision, Transitions Optical and vision care nonprofit OneSight have teamed up with GRAMMY® and CMA Award winning music artist Darius Rucker to launch a public service announcement aimed toward raising awareness and inviting others to join the cause at www.onesight.org.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7194751-transitions-optical-onesight-darius-rucker-make-dreams-come-true/
This Memorial Day weekend, PBS brings viewers an inspiring night of remembrance dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country. The multi award-winning NATIONAL MEMORIAL DAY CONCERT returns live from the West Lawn of the U.S. Capitol co-hosted by Tony Award-winner Joe Mantegna and Emmy Award-winner Gary Sinise. The broadcast marks the tenth anniversary that the acclaimed actors, who have dedicated themselves to veterans’ causes and supporting our troops in active service, co-host the event. The NATIONAL MEMORIAL DAY CONCERT will showcase our courageous American heroes who have been disabled for life; shine a spotlight on Gold Star Children who have lost a parent to war; and commemorate the 70th anniversary of the end of World War II.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124753-capital-concerts-memorial-day-2015/
Shania Twain, international superstar and the world’s best-selling female country artist of all time, confirmed today her widely-speculated return to the stage and vocal spotlight with a two-year residency at The Colosseum at Caesars Palace in Las Vegas. The music icon will bring all of her biggest hits in her new show SHANIA: STILL THE ONE exclusively to The Colosseum beginning December 1, 2012.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/colosseum/50476/
Procter & Gamble Salon Professional, a division of The Procter & Gamble Company (P&G) (NYSE:PG), announces Sebastian Professional’s collaboration with Sony Pictures’ Burlesque, the highly-anticipated musical film starring Cher and Christina Aguilera, in theaters Nov. 24. Already a Hollywood movie set staple, Sebastian Professional Re-Shaper hairspray steps past the curtain and into the spotlight as the Official Hairspray of Burlesque.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sebastianprofessional/46943/
For millions of American kids and teens, back-to-school means more than class time, it also means ‘Club time’ as they spend after school hours at local Boys & Girls Clubs across the nation. This fall, Club members at 50 Boys & Girls Clubs – one in each state – will be greeted with refreshed, enhanced or expanded facilities as Lowe’s gives fifty $50,000 grants through Renovation Across the Nation, a $2.5 million initiative through its national partnership with Boys & Girls Clubs of America (BGCA).
Olympic gold medalist Dominique Dawes vaulted the program into the spotlight this morning, kicking off the initiative at one of the 50 Clubs, the Boys & Girls Club of Harlem in New York City. The nationwide revitalization effort will enhance both the environment and the experience for more than 50,000 Club members, driving new membership among kids and teens. Dawes, a long-time friend of Boys & Girls Clubs and a mother herself, understands the value of the Club experience in bringing hope and strength to kids and teens in need of a safe and inspiring place to go after school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906451-lowes-bgca-renovation-across-nation/
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
