Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
What is destiny? What is the wisdom behind Laylatul Qadr? Listen to the talk, hope it helps to open our eyes to the reality.
For more videos visit: www.noora1.com. To relay your questions or concerns visit: www.askshaikh.com
What is destiny? What is the wisdom behind Laylatul Qadr? Listen to the talk, hope it helps to open our eyes to the reality.
For more videos visit: www.noora1.com. To relay your questions or concerns visit: www.askshaikh.com
What is destiny? What is the wisdom behind Laylatul Qadr? Listen to the talk, hope it helps to open our eyes to the reality.
For more videos visit: www.noora1.com. To relay your questions or concerns visit: www.askshaikh.com
What is destiny? What is the wisdom behind Laylatul Qadr? Listen to the talk, hope it helps to open our eyes to the reality.
For more videos visit: www.noora1.com. To relay your questions or concerns visit: www.askshaikh.com
What is destiny? What is the wisdom behind Laylatul Qadr? Listen to the talk, hope it helps to open our eyes to the reality.
For more videos visit: www.noora1.com. To relay your questions or concerns visit: www.askshaikh.com
Sage, a leading provider of business management software and services to more than 6 million small and midsized businesses worldwide, today announced the inaugural Sage Listens RV Tour, a 50-day, nationwide tour where Sage executives will meet with more than 50 Sage customers and bring attention to the importance of shopping locally in order to support the economy. Additionally, the Sage Listens RV tour will give the company an opportunity to gain a better understanding of how to develop features and services to better support its customers. The tour will feature lively and engaging customer visits, parties and special events – all while promoting the “Shop Local” concept.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62140-sage-16-city-nationwide-sage-listens-rv-relay
http://www.carnivallady.com/products-services/giant-hamster-ball-bowling/ Bowling
at its biggest! Hamster balls roll down and knock over as many pins as
possible. Play as relay teams or individually. Hamster Ball Racing is
great for team building, after proms & graduations, corporate
events and carnivals. Actually any event where you just want to have
fun!
Today, the Crohn’s & Colitis Foundation of America (CCFA) unveiled its newest fundraising and endurance initiative, spin4 crohn’s & colitis cures, an indoor cycling event that will raise funds for research, awareness, and patient services. The inaugural event will take place on December 5th at local studios and fitness centers in New York, Los Angeles, and Chicago as part of Crohn’s and Colitis Awareness Week.
“We’re eager to create a movement by launching spin4 crohn’s & colitis curesacross the country on December 5,” said Craig Comins, vice president of CCFA’s Team Challenge program. “It’s about motivating advocates to contribute to the IBD community and take research to the next level. We welcome all ages and athletic abilities to join us with one united voice to spin4 cures.”
Individuals form teams of up to four people per bike and participate in a two-hour indoor cycling relay. Alternatively, solo riders can take on the entire two-hours themselves. No matter the size of the team, each bike has a $1,000 fundraising commitment for CCFA. Professional instructors will lead teams to high-energy music offering a lively workout experience. The event is capped off with a cocktail hour to reward participants for their efforts in the stationary bike relay and fundraising success.
To view the multimedia news release visit
http://www.multivu.com/players/English/7512651-ccfa-spin4-crohns-colitis-cures/
Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
March 24th is National Chocolate Covered Raisin Day and in celebration NESTLÉ® RAISINETS® took over the small town of Raisin City, California renaming it: “RAISINETS City” for the day! Costumed RAISINETS characters rolled into town and word quickly spread. Raisin City’s 167 residents poured into the town square where they were treated to delicious RAISINETS, as well as a fun-filled day of RAISINETS-themed activities including a parade, relay race, and more.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/raisinets/49095/
