Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
A decade ago Turtle Beach Corporation (NASDAQ: HEAR), a leading audio technology company for over 40 years, pioneered the console gaming headset category and is set to do so again in 2016 with its revolutionary Turtle Beach® Elite Pro Tournament Gaming Headset, Elite Pro Tactical Audio Controller (T.A.C.) and Elite Pro accessories designed for competitive gamers, which establishes a new standard for eSports gaming audio performance and comfort. Turtle Beach’s “Elite” series products represent the highest level in audio and build quality, and the all-new Elite Pro Headset, T.A.C. and Elite Pro accessories are the Company’s all-new line of competitive gaming audio gear created to meet the demands of today’s professional and aspiring pro teams and players.
The Elite Pro Headset’s journey began in 2013. Seeing the consistent growth and popularity of eSports, Turtle Beach launched a comprehensive scientific research program to deeply examine the needs of professional and hardcore gamers as it pertained to game audio, communicating with teammates, and overall comfort. The result is the all-new Elite Pro Tournament Gaming Headset – a ground-up redesign of the competitive gaming headset that brings to market multiple first-and-only innovations in the core mechanics of headset design, weight and fit. Not only does the Elite Pro Headset provide Turtle Beach’s best-in-class game audio and chat performance, but also delivers groundbreaking comfort-driven technologies, including the ComforTec® Fit System with multiple adjustment points for a truly personalized headset fit and feel, Aerofit® Ear Cushions that stay cool in the heat of battle, and Turtle Beach’s all-new patented ProSpecs® Glasses Relief System that finally makes wearing a gaming headset comfortable for players who wear glasses.
To view the multimedia release go to:
http://www.multivu.com/players/English/7537953-turtle-beach-optic-gaming-elite-pro/
Highlighting more than $100 million in renovations at its hotels across North America, Super 8®, the world’s largest economy hotel brand and trusted roadside companion, today rolled into the 2018 New York International Auto Show with ROADM8, the first-ever concept car inspired by a hotel brand’s guestroom redesign.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Outside, the vehicle boasts the red and yellow of the iconic Super 8 sign while inside are innovative amenities like a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289351-super-8-roadm8-new-york-international-auto-show/
Today, Stearns & Foster® has teamed up with home design expert Jonathan Scott to launch the “Redesign Your Retreat” campaign. The campaign supports the launch of the reinvented 2016 mattress line-up, including the Stearns & Foster Estate, Stearns & Foster Lux Estate and Stearns & Foster Reserve Collections.
Challenged by the brand to design three master bedroom suites to inspire consumers to redesign their bedroom retreats, Scott created three distinct styles – Edgy Glam, Mid-Century Modern and Transitional – inspired by each new Stearns & Foster Collection. The bedroom designs will be unveiled throughout the summer, with Edgy Glam making its debut today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7859051-stearns-foster-redesign-your-retreat/
The lion’s roar will soon return to Audubon Zoo thanks to Joy and Donald “Boysie” Bollinger.
Boysie Bollinger, a philanthropist and Louisiana shipbuilding magnate, and his wife have donated $5 million to Audubon Nature Institute that will fund design and construction of a sprawling habitat for African lions. Audubon officials say the project will spur a larger redesign of the Zoo’s popular African Savanna exhibit that opened in the 1980s.
The $5 million donation – the largest single gift Audubon Zoo has ever received from a private individual or family – was announced on Wednesday, September 14, 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7926851-audubon-zoo-bollingers-bring-back-lions/
Kelley Blue Book today announces a redesign of its top-rated website www.kbb.com, revolutionizing the way consumers research new car and used car information. The site’s new task-based navigation shifts the standard online car-research paradigm, delivering the information visitors need in a faster, more engaging manner.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kbb/47373/
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
https://youtu.be/nuKfoBBQU0k Customer-centric is a key phrase that you’ve probably seen around (yawn, I know.). Customer-centric is one of those things that sounds a lot more complex than it actually is. To simplify, customer-centricity comes down to is this: Put your customer first when doing anything business related and you’ll make more money. It’s easy for merchants to get caught up in their image and forget about the most important people in business: The customer. This is an important concept when it comes to website design.
How do we address the lead generation needs of B2B companies? How do we provide holistic content marketing and website redesign solutions to CEOs and Marketing Chiefs? How do we help you achieve your goals? How is our approach different? Watch the video!
Mantran offers these services from Bangalore, India.
UBM Electronics, the daily source of essential business and technical information for the design engineering and electronics industry’s decision makers, today announced the redesign of EDN.com, the Electronics Design Network, a new online community designed for electronics design engineers, developers, and industry-related management. EDN serves as the go-to source for expert information and resources for electronics engineers worldwide. The new EDN website will continue to provide users with in-depth technical and how-to information and technology updates, while raising the bar on learning, design tools, networking, mentoring and peer-to-peer knowledge sharing, and discussion opportunities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ubm-electronics/50951/
Olives are a fundamental element of the gastronomy of all Mediterranean countries. Thanks to olives’ great taste and versatility, they can also be part of other traditional dishes, such as ceviches, baos or makis.
The European Union and Interaceituna teach us to introduce all the flavor, aroma and color that table olives can bring to these cuisines. This can be seen as a new type of gastronomic fusion straight from the world leaders of production and quality, which becomes a differentiating element that allows North American foodies to prepare dishes from Japan, South America or China, with a marked Mediterranean twist.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8194251-e-u-olives-from-spain-redesign-gastronomy/
Dickey’s Barbecue Restaurants, Inc. continues to innovate and redefine the barbecue experience with the opening of a completely redesigned concept store in Dallas, and plans to roll out nationwide with all future locations. The model features a modern, rustic technology-driven experience while offering the same authentic, slow-smoked barbecue that Dickey’s Barbecue Pit has been known for over the last 74 years.
From the design and décor to square footage and improved efficiencies, the location based in Dallas at 2525 Wycliff Ave. Ste. 130 is now open. Many existing Dickey’s Barbecue Pit locations will also be retrofitted with aspects of the new model. The redesign features a holistic sensory experience, from décor made largely of sustainably-sourced, reclaimed wood to the hand-crafted design elements highlighting Dickey’s history on the walls paired with a specially curated Texas singer/songwriter playlist heard from a Bose surround sound speaker system. The new design showcases an open kitchen floor plan so that guests have full visibility into where and how their high quality meals are smoked on-site. A custom glass butcher case displays fresh meats behind the cashier while the pit sits directly behind the block, where Dickey’s seven featured meats are pit-smoked low and slow daily on-site, in a real hickory wood pit, unlike much of the competition.
To view the multimedia release go to:
http://www.multivu.com/players/English/7434752-dickeys-barbecue-pit-redesigned/
