The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
Kids grow up so quickly, but they still make us proud. Thanks to http://BabyShowerChecklist.info for putting this sentimental video together. Music by: http://Incompetech.com
WONKA, maker of the world’s most imaginative sweets, is proud to announce its latest innovation: WONKA™ Peel-a-Pop™ frozen treats. The dessert pops look like and peel like bananas, but in true WONKA form, the peels are deliciously edible. Now available in freezer aisles nationwide, the dessert pops are available in two scrummdiddlyumptious flavors, Vanilla Banana and Vanilla Grape.
To celebrate the launch of Peel-a-Pop frozen treats, the WONKA brand is transporting its whimsical inspiration to the heart of New York City with a Winter WONKA™-land pop-up. At the three-day event, dessert dreamers will get a playful glimpse into the mind of Willy Wonka as they enjoy complimentary Peel-a-Pop frozen treats in a frozen funderland complete with Oompa Loompas. The pop-up will be open to the public from 10:30 AM to 6:30 PM EST on May 15th, 16th and 17th located at 22 Little West 12th Street between 9th Avenue and Washington Street.
To view the multimedia news release, go to: http://www.multivu.com/mnr/7210551-nestle-wonka-introduces-new-peel-a-pops-frozen-treats
As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.
This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-america/
Pace, Chicagoland’s suburban bus and regional paratransit provider, is proud to remove transportation barriers for people with disabilities through its fixed route bus system and ADA Paratransit service. In honor of the United Nation’s International Day of Persons with Disabilities, which promotes the rights and well-being of persons with disabilities each year on December 3, Pace has updated their educational materials to help riders with disabilities more easily use Pace’s fully accessible services.
The video and graphics below provide educational support related to Pace’s fixed route system and ADA Paratransit service. The materials are intended to improve the experience for riders living with a disability by increasing understanding of Pace’s offerings.
To view the multimedia release go to:
https://www.multivu.com/players/English/8457351-pace-fixed-route-bus-system-ada-paratransit-service/
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is proud to announce its 2013 global Campaign for Breast Cancer Awareness Month and beyond. The 2013 theme, “Let’s Defeat Breast Cancer. We’re Stronger Together.”, is a call-to-action that will serve to shift public focus from awareness to increased action, advancing us further towards eradicating breast cancer from our lives. To date, The BCA Campaign has raised more than $48 million to support global research, education and medical services. This year’s BCA Campaign is committed to raising $5 million to support breast cancer research, education and medical services worldwide. Action doesn’t happen alone. When we join together…We’re Stronger Together.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63597-estee-lauder-elizabeth-hurley-breast-cancer-aware-campaign-aware-action
The eagerly-awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series sitting alongside the award winning XC90 SUV and the recently-launched S90 premium sedan.
Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate
“We have a very strong position in the estate segment,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761851-volvo-cars-reveal-stylish-new-v90-estate/
In honour of Milan’s fashion week, Fidenza Village is proud, for the third consecutive year, to participate in the Vogue Talents partnership with Palazzo Morando’s dedicated preview that opens to the public from Friday 21 September until Monday 24 September. This important, ongoing collaboration between Vogue Italia and Fidenza Village marks a shared passion and dedicates support programmes to helping emerging creative talent. Together with Vogue Italia’s Franca Sozzani, Fidenza Village is committed to investing in fashion for tomorrow, supporting emerging talents and ensuring an exciting legacy for the future of creativity and fashion. The venue will also host Vogue’s eighth year of involvement in the Italian Who is on Next? programme, which aims to find new national talents in the prêt-à-porter fashion and accessories industry.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56607-fidenza-village-and-vogue-italia/
Vesper, book one in Jeff Sampsons Deviants series, is a supernatural mystery about a smart, sarcastic, geeky, and proud of it, teen girl who must solve a rash of murders in her small town while attempting to figure out what has transformed her into a strong, utterly fearless version of herself. Learn more about this book here: http://bit.ly/hCFo0b Like DEVIANTS on Facebook: www.facebook.com/deviantsbooks.
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
