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In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month. The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project. To view the multimedia release go to: http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/

October is National Bullying Prevention Month, providing a national spotlight on an important issue facing a reported one in five kids: bullying. PACER’s National Bullying Prevention Center, the preeminent bullying prevention charity in the nation, is on a mission to drive social change that ends bullying. The organization works to put important resources in the hands of parents, educators and students alike, working to ensure that bullying is no longer an accepted childhood rite of passage. Today PACER and Clarisonic®, the creator of the #1 most-recommended skin-cleansing device by U.S. dermatologists*, announce a new partnership and campaign designed to drive awareness and raise donations for PACER’s bullying prevention efforts. For every #CleanTheMean social post shared on Facebook or Instagram this year, Clarisonic will donate $1 to PACER’s National Bullying Prevention Center, up to $100,000. To view the multimedia release go to: https://www.multivu.com/players/English/8191651-clarisonic-pacer-stop-bullying-cleanthemean-campaign/

In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/