Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
The Yankee Candle Company, Inc., a leading manufacturer of premium scented candles, today announced the launch of new limited time holiday collection Snow Globes, featuring three new fragrances: Magical Frosted Forest, Sugary Sweet Snowfall and Santa’s Candy Castle™. Reflecting the nostalgia and magic of the season, this candle collection features classic holiday colors and snowy flurries that transport users to an enchanting winter wonderland.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61722-yankee-candle-holiday-snow-globes-collection-new-fragrances
The Yankee Candle Company, Inc., a market leader and manufacturer of premium scented candles, today announced the launch of four new holiday Yankee Candle® fragrances and five new holiday fragrances in its elegant Pure Radiance™ line. Capturing the holiday traditions that make this such a special time of year, the new fragrances evoke nostalgia for baking holiday cookies with the kids, celebrating with loved ones and appreciating that the best memories are homemade. These new fragrances are available for purchase immediately at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. With the variety of sizes and fragrances, these new options make the perfect addition to home décor this holiday season and the perfect gift.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61721-yankee-candle-holiday-fragrances-seasonal-traditions-spices-sweet-treats
Today, Mark I Love SPAM Benson – who last year legally changed his name as a declaration of his love for the brand - wed his fiancée, Anne Mousley, marking the first wedding to be performed at the world-famous SPAM® Museum. The newlyweds, who hail from Liverpool, U.K., made the journey to Austin, Minn., to say their vows in the one-of-a kind setting adorned with iconic brand memorabilia.
“I am beyond appreciative of my fiancée for making my dream come true, and of the SPAM® Museum for hosting a wedding day that exceeded anything I could have imagined and that I will cherish forever,” said Benson. “Marrying Anne was amazing alone, and the icing on the cake was getting to say our vows at a place dedicated to the brand that I love and holds so much nostalgia for me.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8071051-spam-wedding/
The timeless beauty and colors found in nature are celebrated in PANDORA’s new Spring/Summer 2012 collection, which began arriving at U.S. retailers in April. The new collection, entitled “Floral Nostalgia,” features more than 100 new jewelry pieces that combine classic feminine details with contemporary designs and includes hand-finished rings, charms, pendants, earrings and watches.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54141-pandora-presents-spring-summer-2012-collection
GROHE is proud to introduce GROHE Grandera™, the new star among today’s designer faucet collections. Fusing modern design with timeless aesthetics, GROHE Grandera™ evokes a glorious sense of nostalgia. This luxurious line of thoughtfully engineered and meticulously finished water fittings exudes a distinct air of elegance. Wherever you live in the world, nothing says ‘home’ like a bathroom outfitted with GROHE Grandera™ faucets and fittings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60654-grohe-grandera
I've been told that some of my songs in the past have a David Bowie quality to them and so I started thinking 2005 when I first started practicing how to sing sing. I would practice at the factory where I used to work at as no one could hear me with all the stamping presses running. That was until one day when I was practicing in a quieter welding area and not knowing that the idiot maintenance electrician was doing something on my welder until then popped his head out and uttered "Don't quit your daytime job." ..... Very original line ..... Well, I didn't exactly quit my job but the doors did close down there and since that time, I've been working hard to make this my daytime job. As always, hopefully this song will catch on and I'll acquire an audience who will just appreciate this song without asking for something in return ..... A guy can dream can't he? ... Maybe David can help me out on this one.
Color.Works USA LLC, a company that reimagines photographs by creating hand-made pieces of art using full-length crayons, announced today the simultaneous launch of its company and website. Visitors of the website can purchase personalized or pre-designed Color.Works creations, also called colorworks.
“The Color.Works family is extremely excited to offer consumers a bit of childhood nostalgia as they add beautifully detailed artwork to their homes made of the very crayons that most likely sparked their creativity as children,” said Jerome Baker, President & CEO of Color.Works. “Each hand made pre-designed or custom colorwork is a labor of love for our team and we look forward to seeing how consumers turn their personal moments and memories into their own colorwork.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833455-color-works-colorworks-art/
Resplendent with a spectacular holiday display rich in nostalgia and tradition, Bellagio’s Conservatory & Botanical Gardens captivates the imagination with picture-perfect botanical creations now through January 2, 2011. A winter wonderland and spectacular holiday tree sends gazes soaring while musical sounds and colors of the season lure visitors for a stroll by four shimmering gardens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mgm/47676/
