Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
The pathway to better health for teenage girls starts with the first meal of the day, and when they make a “good-for-me” choice their odds of having a healthier body weight and lower cholesterol improve. These are the latest peer-reviewed findings summarized in Public Health Nutrition. This analysis of the National Heart Lung and Blood Institute Growth and Health Study (NGHS) data was funded in part by the General Mills Bell Institute of Health and Nutrition. The NGHS followed the diets of 2,379 girls who, at the beginning of the study, were between the ages of nine and 10 from 1987 to 1997; 51 percent, or 1,213, were African American girls and 1,166 were Caucasian girls who lived in Berkley, CA, Cincinnati, OH and Washington, D.C.
As part of the General Mills long term sustainable sourcing program, the company and its Foundation announced today a four-year joint commitment with supplier partner AgroMantaro to provide $1.1 million to help smallholder artichoke farmers in Peru increase yields and improve profitability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63226-general-mills-agromantaro-sustainable-sourcing-program-in-peru
The pathway to better health for teenage girls starts with the first meal of the day, and when they make a “good-for-me” choice their odds of having a healthier body weight and lower cholesterol improve. These are the latest peer-reviewed findings summarized in Public Health Nutrition. This analysis of the National Heart Lung and Blood Institute Growth and Health Study (NGHS) data was funded in part by the General Mills Bell Institute of Health and Nutrition. The NGHS followed the diets of 2,379 girls who, at the beginning of the study, were between the ages of nine and 10 from 1987 to 1997; 51 percent, or 1,213, were African American girls and 1,166 were Caucasian girls who lived in Berkley, CA, Cincinnati, OH and Washington, D.C.
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Ryan Newman, driver of the No. 39 Quicken Loans Chevrolet, and three-time and reigning NASCAR Sprint Cup Series champion Tony Stewart shocked hundreds of race fans this evening at NASCAR SpeedPark at the Concord Mills shopping center when they arrived to test their own skills at go-kart racing. What started as a fun night of free go-kart racing turned into the opportunity of a lifetime, as dozens of lucky fans had the opportunity to race around the track alongside Newman and Stewart, two of NASCAR’s most talented and popular drivers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58331-quicken-loans-ryan-newman-tony-stewart-head-to-head-race-nascar-speedpark
http://nopetstorepuppies.com/ - Puppies are not toys. And you should never, ever shop at a pet store that sells puppies. You see, most pet store puppies come from puppy mills—you know, those large scale breeding operations where dogs live in horrible conditions and never receive love. Well, every time you buy anything from a pet store that sells puppies, you\\\\\\\\\\\\\\\'re actually supporting this very cruel industry.
Over 200 public relations and communications professionals gathered at the St Pancras Renaissance hotel in central London to hear Doug Wills, Managing Editor of the London Evening Standard give a talk on the recent changes at the paper, its long term plans and insights into the future of the newspaper publishing industry.
The evening event hosted by PR Newswire and CorpComms Magazine brought together two great London icons - The London Evening Standard and the St Pancras Renaissance Hotel (formerly The Midland Grand) a magnificent Gothic building that was opened by Queen Victoria in 1873, left to ruin and now painstakingly restored to stand proudly as one of London’s most stunning architectural offerings.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/48900/
Lucky Charms® cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years. For generations, Lucky Charms cereal has been delighting kids at heart with frosted toasted oats and delicious marshmallow charms, along with the mischief and whimsy of the iconic Lucky the leprechaun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65159-general-mills-lucky-charms-celebrates-50-years-of-magically-delicious
This is the OFFICIAL VIDEO for the single SEARCHING by Paul Rudd Ft Chloe Mills. This is the follow up single to the 2013 smashes 'Wake The World Tonight' & 'Trust In Me'.. The new single is due for release on Feb 3rd 2014 with remixes from Mark Loverush & Timothy Allan and Studio7! Pre-Order NOW - https://www.tinyurl.com/searchingruddmills For management, booking and info please contact info@paulrudd.co.uk
