Today, WebMD released Path to a Breakthrough, a five-part original video series developed in partnership with Robin Roberts and her independent production company, Rock’n Robin Productions. Through compelling patient stories and insights from medical experts, Path to a Breakthrough sheds light on how medical innovations, including Precision Medicine, Immunotherapy, and Biologics, are providing doctors with powerful new tools to treat disease, alleviate symptoms, and in some cases, reverse the course of debilitating illness.
In this extraordinary new series, WebMD and Roberts share the stories of Cara, a 4-year-old girl who lost, then regained her ability to walk from the clues hidden in her genetic makeup; Trevor, a man diagnosed with stage IV Lymphoma in the prime of his life, and the doctor who helped him harness his own immune system for a nontoxic cancer treatment; Kevin, whose pain from dirt bike racing injuries was nothing compared to the excruciating pain of Rheumatoid Arthritis; Falisha, whose life-changing diagnosis of Multiple Sclerosis was alleviated by biologics; and Rebecca, whose debilitating Psoriasis led to blindness.
To view the multimedia release go to:
http://www.multivu.com/players/English/7579754-webmd-path-to-a-breakthrough/
With the start of the holiday season comes the start of party season! Getting glammed up for parties can be tricky and time consuming: thought must be given to everything from how to style your hair and what to wear to how to apply makeup to look fun and festive.
http://www.arganoilshop.com/ From models and celebrities, to bloggers and makeup artists, there is one beauty oil that everyone has been raving about. Argan oil is quickly making its way into mainstream cosmetics throughout the world. For more information about Moroccan oil, please visit http://www.arganoilshop.com/
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
Taylor Swift behind-the-scenes at her COVERGIRL NatureLuxe ad shoot. Visit www.covergirl.com for more information on Taylor Swift and NatureLuxe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/covergirl/47550/
SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its first store in Brooklyn on November 1st. And what’s even more beautiful? The first 100 clients to show up at the grand opening on Friday, November 1st at 8 AM and Saturday, November 2nd at 9 AM, will receive a SEPHORA gift card with mystery values worth up to $1000!
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64209-discover-sephora-brooklyn-opening-november-1
SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards program, is now better than ever with more of everything you love: more beauty rewards, more first pass access and more exclusive experiences. Now is the time to join, check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62682-sephora-beauty-insider-loyalty-rewards-program-relaunch
THINK: Intense liquid colour plus smooth lacquer shine.
WHAT IT IS: The end of lip colour as you know it. The future is neither lipstick nor gloss — but bigger and better than both. New Rimmel London Show Off Lip Lacquer features a breakthrough lacquer formula packed with pure colour pigments that deliver bold, saturated colour and intense mirror-like shine all in one show-stopping tube. This creamy lip lacquer is smooth, not sticky, for supreme comfort and phenomenal shine that lasts all day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62859-rimmel-london-show-off-lip-lacquer-kate-moss
In anticipation of the 2014 holiday season, POND’S®, the classic beauty brand trusted by generations of loyal followers, is teaming up with the Rockettes, the legendary precision dance company, to encourage women to kick off an effective, Rockettes-approved skincare routine and enter for a chance to go behind the curtain at Radio City Music Hall this December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7335551-pond-s-skincare-makeup-removers-rockettes-tested-approved/
This is a very cute look for spring! Focusing on the lilac lip trend and achieving glowy skin. Follow me on twitter! http://twitter.com/discotasticc I got instragram! add discotasticc My Tumblr - http://leahdisco.tumblr.com/ My Favorite Shop - http://www.hautelook.com/short/3BTQM Try Out Birchbox! - http://www.birchbox.com?raf=if9xq Makeup Brushes I use - http://www.sigmabeauty.com/?Click=235368nna
Today, a new study from P&G Beauty & Grooming and lead investigator Nancy Etcoff, PhD., Assistant Clinical Professor at Harvard University and Associate Researcher at Massachusetts General Hospital Department of Psychiatry, confirms for the first time that using color cosmetics does, in fact, significantly alter how women are perceived by others, at first glance and over time. Results of the study, published on October 3, 2011 in PLoS ONE, show that makeup application specifically impacts judgments of attractiveness and character when viewed rapidly or for unlimited amounts of time.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52087-p-g-harvard-study-reveals-cosmetics-alter-instinctual-perception
