Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
Ex CIA agent Jeff Aiken and DHS cybersecurity expert Daryl Haugen investigate random computer failures around the world and soon realize from clues in the viruses they discover that they are part of a larger attack. They race against time to learn who’s behind it and to stop it from happening. Learn about the book and the author here, http://www.zerodaythebook.com/ Cyber Thriller
Thirty-six injured veterans with Wounded Warrior Project® (WWP) made it to the Flight 93 National Memorial on day six of their cross-country journey to raise awareness for veteran issues. Soldier Ride Across America commemorates the 15-year anniversary of Long Island native and veteran supporter Chris Carney’s historic coast-to-coast cycling venture in support of wounded warriors, which spurred the creation of WWP’s Soldier Ride® program.
“I’m honored to be able to represent my veteran brothers and sisters on this historic ride,” said Shonda Gloude-Jones, U.S. Army veteran and Soldier Ride Across America cyclist. “Being able to visit the 9/11 memorials in New York City; the Pentagon; and Somerset County, Pennsylvania, has taken a larger emotional toll on me and the other warriors than any of the physical aspects of this journey.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
Today in Pompano Beach, Fla., The Goodyear Tire & Rubber Company set the Guinness World Record® for constructing the World’s Largest Game of Cornhole to kickoff a week of celebration leading up to the 80th Annual Goodyear Cotton Bowl Classic on December 31 in Arlington, Texas.
Measuring an astounding 64 feet by 32 feet, the super-sized version of the traditional tailgate game, cornhole, was paired up with another larger-than-life college football tradition—the Goodyear Blimp. As their school mascots cheered from the ground, cheerleaders from Michigan State University and the University of Alabama flew more than 200 feet above the massive cornhole game board to toss beanbags out of Goodyear’s newest blimp, Wingfoot One. The students competed for bragging rights in the larger-than-life game of cornhole as their teams prepare to face off in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year’s Eve. The epic game ended in a 1-1 tie.
To view the multimedia release go to:
http://www.multivu.com/players/English/7404459-goodyear-world-s-largest-cornhole-board/
Auto and tech companies are coming together to put driverless cars on the road. Data is what's powering the race. From design and manufacturing to safety and services, data is informing every step of the process towards fully autonomous vehicles. As transformative as they are, self-driving, connected cars are just one component in a much-larger data-collection network soon to be on the world's roads and highways.
What's the future of transportation look like with self-driving and human-driving cars side-by-side? How will the data--some estimates go as high as 1GB per second--from driverless cars be put to use?
To view the multimedia release go to:
http://www.multivu.com/players/English/7889731-bloomberg-western-digital-bgovdata/
Volkswagen of America, Inc., today announced the world debut of the all-new Passat, a transformational car in Volkswagen’s ambitious growth plan for the U.S. market.
Designed in Germany and made in America, the Passat was developed as a larger vehicle with premium features and handling characteristics that will perfectly match it with the tastes and lifestyles of Americans. It will be built in Chattanooga, Tenn., at the world’s newest, most advanced and environmentally responsible auto assembly plant.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vw/40221/
Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
Tune in as the Emmy® Award-winning television series This Old House kicks off its first-ever Los Angeles renovation on PBS. With the help of local tradespeople, the expert crew gives a 1933 Spanish Colonial Revival located in the neighborhood of Silver Lake a “Hollywood-style makeover.” In order to accommodate a growing family, homeowners Kurt Albrecht and Mary Blee know they need to expand their home. The This Old House experts are working with Los Angeles-based contractor Steve Pallrand and his design-build firm Home Front on a modest 750-sq.ft. addition, which includes a new second floor, larger kitchen, new family room, two additional baths and two more bedrooms. Throughout the renovation, the series will focus on preserving and replicating the quaint period details that make the property unique, such as the clay roof tiles, arched doorways, tray ceilings, plaster ornamentation, inlaid floors and art deco light fixtures.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thisoldhouse/48093/
Bringing high-quality color printing and workgroup reliability to a larger base of business customers, Lexmark International, Inc. (NYSE: LXK) today introduced the new robust, high-performing OfficeEdge Series of multifunction products (MFPs). These MFPs are built upon Lexmark’s new business inkjet platform and engineered with enterprise-caliber components to deliver the long-lasting, reliable performance of a laser with the color quality and affordability of an inkjet. A workhorse for small workgroups within the enterprise and small to medium-sized businesses (SMBs), Lexmark’s OfficeEdge Series includes two new models equipped with business-class features and laser-quality color printing at a 50 percent lower cost.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48236
24-hour preschool television channel Sprout will premiere The Super Sproutlet Show – an entertaining, interactive two-hour block of programming designed to help preschoolers and their families recognize the importance of healthy living – on Tuesday, February 14, 2012. Airing daily at 2:00 p.m. ET, The Super Sproutlet Show is hosted by LazyTown’s larger-than-life action hero Sportacus, and Sprout’s newest original character Bean, a young girl who lives in the real world and bikes across the country with her “Bean Pod” finding everyday “Sproutlets” (i.e. preschoolers) who are being super active, healthy and kind to the earth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48464/
At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
