Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7619231-food-network-worst-cooks-in-america/
Music lovers, surfers, thrill seekers and thousands of young people across the country will be able to experience the fun, potentially life-saving messages of the nation’s largest youth smoking prevention tour. truth® begins its 14th annual summer tour on Friday, June 13 in Houston, Texas, with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens and young adults across the country – providing them with facts and information about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248451-truth-youth-smoking-prevention-campaign-kicks-off-2014-annual-summer-tour/
It is dark, dirty and twisted. This is a vampire show with real bite, and here it kicks some ass. Catch the UK premiere, Fridays at 10pm from July 17th exclusively on FX.
Approximately 71 percent of students report bullying as an ongoing problem and almost one out of every 10 students drops out or changes schools because of repeated bullying. Moreover, military kids that have added stresses like deployment and relocation are more susceptible to bullying. This month, best-selling author, motivational speaker and USO Tour Veteran, Trevor Romain, kicks off his Fall USO World Tour to help children and their parents recognize the signs of bullying and how to address it- whether the child is the victim or the bully.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57349-uso-world-tour-trevor-romain-military-families-recognize-signs-bullying
This July 4th, America’s national Independence Day celebration kicks off our country’s 240th birthday, as A CAPITOL FOURTH on PBS welcomes back Emmy Award-winning television personality Tom Bergeron (DANCING WITH THE STARS) to host the festivities. Broadcast live on PBS from the West Lawn of the U.S. Capitol, the all-star musical extravaganza puts viewers front and center for the greatest display of fireworks anywhere in the nation. A CAPITOL FOURTH will feature performances by: legendary Grammy Award-winning singer/songwriter Smokey Robinson; platinum selling recording star and Grammy Award-winner Kenny Loggins; multi-platinum selling singer-songwriter Gavin DeGraw; Award-winning country vocalist Cassadee Pope; actress and singer Amber Riley (GLEE), who is set to star in DREAMGIRLS THE MUSICAL on London’s West End; musical prodigy and classical crossover star Jackie Evancho; Tony Award-winning Broadway and television star Sutton Foster (YOUNGER, GILMORE GIRLS); Grammy Award-winning gospel/adult contemporary superstar Yolanda Adams; and the cast of the smash hit Broadway musical ON YOUR FEET! the inspiring true story of Gloria and Emilio Estefan; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. Alisan Porter, the Season 10 winner of THE VOICE, will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7124756-capital-concerts-pbs-a-capitol-fourth-2016/
Tune in as the Emmy® Award-winning television series This Old House kicks off its first-ever Los Angeles renovation on PBS. With the help of local tradespeople, the expert crew gives a 1933 Spanish Colonial Revival located in the neighborhood of Silver Lake a “Hollywood-style makeover.” In order to accommodate a growing family, homeowners Kurt Albrecht and Mary Blee know they need to expand their home. The This Old House experts are working with Los Angeles-based contractor Steve Pallrand and his design-build firm Home Front on a modest 750-sq.ft. addition, which includes a new second floor, larger kitchen, new family room, two additional baths and two more bedrooms. Throughout the renovation, the series will focus on preserving and replicating the quaint period details that make the property unique, such as the clay roof tiles, arched doorways, tray ceilings, plaster ornamentation, inlaid floors and art deco light fixtures.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/thisoldhouse/48093/
THE RECKONERS kicks off a new contemporary fantasy romance series about a young woman once mentored by a ghost and now leading a spirit reckoning team, all of whom tangle with a fiercely driven demon hunter from a different dimension. The Reckoners Doranna Durgin Book Trailer
Find out more about this author here http://www.doranna.net/index.html
Find out more about this book http://us.macmillan.com/thereckoners
Doranna Durgin
Paranormal Romance
Concur (Nasdaq: CNQR), the leading provider of spend management solutions and services in the world, today kicks off Fusion, its premier client event of the year, at The New Orleans Ernest N. Morial Convention Center. A special opening day keynote by the company’s founders showcased the future of integrated business travel and expenses and urged the entire industry to think about their own perfect trip and the evolving ecosystem required to support it.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7203651-concur-kicks-off-fusion-2014-collaborate-fast-growing-open-platform
The Great Food Truck Race is back for a sixth season this August with a brand-new fleet of fierce competitors cooking and traveling across America’s most famous stretch of road, historic Route 66. In a return to the show’s roots, the seven teams are professional food truck operators from around the country who are known regionally for their culinary talents and selling skills – and they are ready to be recognized from coast to coast. The 2,500-mile, food-filled road battle kicks off in Santa Monica, California then hits Sedona, Arizona and Santa Fe, New Mexico followed by tasty stops in Amarillo, Texas; Tulsa, Oklahoma and St. Louis, culminating with an epic finale in Chicago, where the winning truck is awarded a $50,000 cash prize. Hosted by Tyler Florence, the six-episode series premieres on Sunday, August 23rd at 9pm ET/PT.
The Great Food Truck Race kicks off season four with a brand-new cast of food truck hopefuls, who hit the road for the longest route in series history (4,181 miles) and exciting culinary challenges that celebrate the country’s national landmarks from the Hollywood sign to South Dakota’s Crazy Horse Memorial to Chicago’s iconic Buckingham Fountain to the U.S. Capitol building in Washington D.C. These competitors are not current food truck operators – they are eight teams of talented cooks with unique concepts and a dream to one day operate their own food truck business. Each three-person team is provided a vehicle for the race, but only the grand-prize winner gets to keep their food truck and a $50,000 cash prize to start their business. Hosted by Tyler Florence, the seven-episode series premieres on Sunday, August 18th at 9pm ET/PT on Food Network.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/58431-the-great-food-truck-race
