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Jennie-O is on a mission to prove that eating well shouldn’t have to come at the cost of taste. Since 2010, Jennie-O has been encouraging Americans to Make The Switch®. And to date, millions have given turkey a shot. In 2016, the company is celebrating this burgeoning movement with a five-city tour, designed to capture genuine reactions to the challenge: Can America’s favorites – burgers, tacos, meatballs and chili – taste just as great made with turkey? The Make The Switch® tour kicked off in Los Angeles and made stops in Miami and Denver. From June 3-5, the tasting booth will be in the biggest venue of all — New York City, where thousands of people will taste Italian turkey meatballs, then have their authentic reactions captured in real time, shared on social media and showcased on a billboard in Times Square for all to see. The tour wraps up in Seattle. To view the multimedia release go to: http://www.multivu.com/players/English/7846451-jennie-o-make-the-switch-tour/

Jennie-O Turkey Store, Inc., is encouraging breakfast lovers everywhere to switch to lean and delicious turkey and start the day right by entering its Breakfast Hall of Lame contest for a chance to win a trip to the Biggest Loser® Resort, recipient of Spa Magazine’s 2011 Readers Choice Silver Sage award and Spas of America’s top ranking 2011 spa. The Biggest Loser airs Tuesdays at 8 p.m. EST on NBC. To view Multimedia News Release, go to http://www.multivu.com/mnr/54247-jennie-o-turkey-store-biggest-loser-resort-breakfast-hall-of-lame-contest