Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Jump into a life from long ago! YOU CHOOSE who to be, where to go, and what to do. Will you succeed? Will you fail? Will you even
survive? It’s up to you! Learn more here, http://bit.ly/qxHzBC Children, Family
What would you do to peer inside the walls of successful corporations to discover the most closely guarded secrets of their success? To be a fly on the wall in the executive boardroom, to find out how they consistently make and exceed their sales quotas, while other companies struggle to survive? Well, now you can.
Sandler Training, a global sales and management training firm, has made available at www.sandler.com a valuable report on a research study that provides a glimpse into what these ‘best-in-class’ companies do differently, plus the opportunity to participate in an interactive research assessment. This assessment provides companies with a scorecard that can measure how their process, approach, and technology stack up against those ‘best-in-class’ companies, while identifying actionable recommendations for improvement if gaps exist.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sandler/49633/
One thousand women die daily due to pregnancy related causes and the majority of Americans (75%) believe that reducing these deaths should be a priority of President Obama and his Administration, according to a study just released by Americans for UNFPA, conducted by Harris Interactive². Further, over eight in ten agree that lack of adequate healthcare is one of the most serious global issues facing women (82%).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/harrisinteractive/44730/
In my last blog entry, I covered the announcement of the IBM Watson Mobile Developer Challenge. The Watson Mobile Developer Challenge is designed to catalyze mobile developers to explore the opportunity around mobile cognitive computing - bringing the power of Watson to a smartphone or other mobile device. Entrants submit proposals for mobile apps, and the finalists - to be announced at IBM Impact 2014 - will receive access to IBM Interactive Studios experts and Watson APIs in order to bring their vision to reality.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7167051-ibm-watson-mobile-developer-challenge
Eisai Inc. today announced the launch of My Healthy™, an interactive and motivational campaign that shifts the focus of the obesity conversation away from just pounds lost to health gained. Almost 70 percent of Americans are affected by obesity or overweight. This movement emphasizes that those affected by obesity or overweight with a related health condition can benefit from small positive changes, including modest weight loss.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/
Despite the economic crisis in the U.S. which has put many out of work and forced others to accept decreased benefits and pay, two in five Americans (41%) say this Thanksgiving they feel that they have more to be thankful for than a few years ago. Another two in five (41%) say they have about as much to be thankful for this Thanksgiving, compared to a few years ago and just over one in ten (13%) say they have less to be thankful for this year; 5% say they are not sure.
These are some of the results of The Harris Poll of 3,084 adults surveyed online between October 11 and 18, 2010 by Harris Interactive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/harrisinteractive/44735/
UCLA Anderson School of Management today announced the launch of the first interactive business school alumni magazine designed exclusively as an iPad application. The free app for the redesigned publication, Assets Digital, is fully integrated in the iPad platform to provide users with a multi-dimensional and immersive storytelling experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59352-ucla-anderson-launches-first-business-school-magazine-for-ipad
Weatherford International plc (NYSE: WFT) today informs its shareholders that it has published its 2014 Annual Report. The digital and interactive report discusses how Weatherford effectively implemented a disciplined strategy to deliver on substantially all of its 2014 objectives, resulting in a keystone year in the Company's turnaround.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7507751-2014-weatherford-annual-report/
The event that war history buffs across the world have been waiting for has finally arrived! Today is the day when the world leader in online publications-IMP Interactive will finally unveil their latest and much awaited product- the Weapons of War video magazine. Readers across the globe will now finally get to experience the first ever video magazine the planet has ever seen!
To view Multimedia News Release, go to http://www.multivu.com/mnr/56595-weapons-of-war-magazine-launch
“Wall Of Sound Provides a fun, Tactile, Visual and Interactive Experience for your Music With 20 Million Songs at your Fingertip” says Fred Sigal, Founder & President NuageProductionTM.
NuageProductionTM has just released Wall Of Sound, a free iOS app that dramatically enhances the experience of music playback and discovery on your iPad, iPhone and iPod devices. As a complement to your device’s default user experience, you get started by simply launching the Wall Of Sound app, which is localized in 23 languages for 127 countries. No parameters to setup. It simply connects to the content in your iDevice library and away you go.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52153-nuageproduction
Today VTech® announces the availability of new Go! Go! Smart Wheels® playsets, driving excitement to the line with fun new themes to spark toddlers’ imaginations. The Go! Go! Smart Wheels line offers engaging play experiences while teaching first words, letters and more and features innovative SmartPoint® technology that truly brings the toys to life.
“Kids love our Go! Go! Smart Wheels line because it’s fun; parents love that it’s smart and engaging. With this new collection there’s even more to love, with exciting themes that will take kids on thrilling new adventures,” said Andy Keimach, President, VTech Electronics North America. “From a police tower that allows kids to chase a getaway car, to a multi-level, interactive garage, to an airport with a plane that ‘takes off,’ there are engaging play experiences for every child.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8327353-vtech-go-go-smart-wheels/
