In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
In a recent Financial Times article, “PR and news boundaries are being redrawn,” media editor Andrew Edgecliffe-Johnson turns the spotlight on the PR industry using PR Newswire’s transformation as the indicator of the increasing importance of this earned media discipline.
A recent post on Beyond PR, Evolving Media … And Evolving PR, takes a closer look at Edgecliffe-Johnson’s analysis of the changing PR business as well as PR Newswire’s CEO, Ninan Chacko’s, perspective on the emergence of content marketing, its impact on communications and the future of the business.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58545-pr-newswire-ceo-ninan-chacko-on-conversation-with-financial-times
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
The relative strength of the global hotel sector can be seen as an indicator of a potential turnaround in the economic outlook with the average price of a room around the world rising 4% in 2011, according to the latest Hotels.com® Hotel Price Index™ (HPI®). The continuing strength in corporate travel, in particular, helped to push up demand and room rates, although prices were still generally lower than in 2005.
The HPI looks at prices that people actually paid for their hotel room around the world. Last year, prices fell 2% in Asia year-on-year but rose in all other areas: 8% in the Pacific, 5% in North America, 4% in Latin America, 3% in the Caribbean and 2% in Europe and the Middle East. The overall increase reflected a continuing trend of steady recovery after a 13% tumble in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53785-hotels
Eighty-five percent of building owners and operators globally depend on energy management to drive operational efficiency, according to a survey released today by Johnson Controls, global leader in delivering solutions that increase energy efficiency in buildings. This represents a 34-point increase in the last two years. Energy cost savings and financial incentives are leading this shift, but more than half say they are also looking to improve their public image and increase the value of their buildings. The 2012 Johnson Controls Energy Efficiency Indicator, a global survey of 3,500 building owners and operators, was released at the 23rd Annual North American Energy Efficiency Forum in Washington D.C.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55309-johnson-controls-2012-energy-efficiency-indicator-global-survey/
New research by Johnson Controls, the global leader in delivering solutions that increase energy efficiency in buildings, shows energy efficiency interest rose 116 percent globally since 2010, with those who set goals making the greatest strides in reducing energy use. Momentum is also growing for green-building certification and green-tenant space leasing although many cite a lack of funding and uncertainty over government reform as obstacles to investment.
To view MultimediaNews Release, go to http://www.multivu.com/players/English/57694-johnson-controls-2013-energy-efficiency-indicator-global-survey/
Today, the newly-developed Body Volume Indicator (BVI)™ was revealed as a modern day measure of body composition and weight distribution following a 10-year collaboration with Mayo Clinic experts who led extensive research on fat distribution, the importance of fat assessment and the limitations of the current standard of Body Mass Index (BMI). In conjunction with the development of BVI, BVI America LLC, a subsidiary of 3D measurement pioneer Select Research, announced the launch of the revolutionary BVI Pro tablet application, which will provide an easily accessible and affordable means for the professional community to use the new BVI measurement in everyday clinical use to assess health risks.
The potential benefits of using Body Volume as a new indicator of risks were presented on April 27 by Mayo Clinic researchers, BVI America and the University of Westminster. It draws on 10 years of rigorous research, testing and validation using several potential Body Volume indices. Now BVI, calculated as a ratio between total volume and abdominal volume, can be used as a supplement to the current measurement standard of BMI, which is based solely on height and weight. BVI is considered to be a more precise means of estimating weight distribution and the fat around the organs, which is not visible to the human eye and can lead to serious health conditions, such as diabetes and heart disease. The medical and professional community at large is invited to contribute to the continued development of BVI by downloading and using the BVI Pro tablet application with their patients and clients; anonymous data collected will be analyzed by Mayo Clinic, whose research and validation of BVI will continue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8093051-bvi-america-body-volume-app-health-fitness/
