Rock 'n Rollers, High-Heels and beautiful women... what sounds like the simple characterization of any backstage area is also the reality at the major shoe fair GDS which is attended by people from professional circles. Buyers from all major retail and online stores come to the event in Duesseldorf, to look for trends and put their signatures in order books. And when business calls, celebrities are not far.
In the real jungle, the world is still OK, at least this is the hope many conservationists have. Whether the shoe fashion jungle is intact and alive, buyers of all shoe retailers had the chance to examine at the trade fair GDS in Düsseldorf. Rumble in the Jungle, a trend motto in the halls, and this also seems to be the reality: business is rumbling and booming mightily.
She was Karl Lagerfelds muse, on the title of Vogue and the face of Hugo Boss. Luca Gadjus knows what is important on the runways of the world: its all about the Walk. And in 2010 walking on high heels is still how it is going to be. For the topmodel this is not a problem. But, apart from forms and colors: one trend helps the ladies make their legs look longer: cushioning and plateaus. Here is what you have to look forward to in the shoe summer of 2010.
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and Promoting Awareness, Victim Empowerment (PAVE) have joined forces to produce a public service campaign, starring actress, activist and sexual violence survivor Pamela Anderson. The PSA draws attention to the vast number of sexual assaults that have occurred in ride-hailing vehicles and questions if these were caused by insufficient background check procedures. This PSA serves as a call-to-action following alarming revelations of sexual harassment and assault that reach far beyond Hollywood and Washington, D.C.
The video, titled “The Signs”, is Pamela’s second PSA for the Ride Responsibly initiative, and comes on the heels of the #MeToo movement. The PSA is a stark reminder that even getting from point A to B carries risk, particularly if you are not conscientious of the service that you choose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098851-nla-ride-responsibly-pave-psa-the-signs/
Trinity is trying to stay under the radar, but Emmy, her baby dragon, is growing like crazy. When a video of Emmy goes viral, their secret is out and they have no choice but to run. But with the government on their heels, is keeping Emmy safe too high a price for Trinity to pay? Find out more at http://www.marimancusi.com/ YA/Fantasy
On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
