On Wednesday, April 6, Viva® Brand teamed up with Hollywood actress and home/ DIY expert, Monica Potter, to host a dramatic clean-up benefitting Boys & Girls Clubs of Greater Ventura. The event, held at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can transform used, forgotten items with just a thorough cleaning. Donated household items ranging from kitchen appliances to outdoor patio furniture were expertly cleaned with the unique textures of Viva® Towels and then donated to 22 deserving families across the Ventura community. The effort jumpstarts a national push to “Unleash Clean” across the country.
Potter served as the Captain of the Viva® Clean Squad, motivating over 40 volunteers to “Unleash Clean” by scrubbing, polishing and shining up donated items from the kitchen, bathroom, living room and patio, showcasing the strength and durability of the towels. Viva® offers a choice of two types of everyday towels that work like cloth to stand up to any cleaning job in your home. Viva® Vantage® has a scrubby texture, great for shining stainless steel appliances and scrubbing grime off stovetops or patio furniture, while Viva® Towels have a signature soft and smooth texture for cleaning surfaces like countertops and coffee tables. To ensure a green event and minimize waste, Viva® Towels partnered with the City of Ventura to use natural household and eco-friendly cleaners so the towels could be composted afterwards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club/
Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
From 14-17 September, Furniture China 2011 (www.furnitureinchina.com/expo) will take place at Shanghai New International Expo Centre and will showcase a gathering of world furniture industry experts. The exhibition will host 2,000 exhibitors, both domestic and overseas, which when compared with last year is a 10% and 15% increase respectively. Approximately 80,000 professionals from home and abroad are estimated to visit this great ‘annual party’ for the world’s furniture industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sinoexpo/50705/
Huge US Art Gallery bankruptcy auction in Hong Kong. Everything must go to pay the debt. Paintings, Sports, Furniture, Crystal, John Wayne memorabilia, western art, Miro, Chagall, Degas, and other famous artists. http://www.hkauctions.com
When asked to describe a home with more than one cat, many Americans use words such as "smelly" and "dirty." In fact, according to a recent Purina Tidy Cats' survey, 87 percent of non-cat owners think multiple cat homes have hair all over the furniture, carpet and floor, and 48 percent say they expect a home with two or more cats to have stains on the furniture or carpet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tidycat/48415/
Stressless® furniture, long known for its innovation and craftsmanship as well as its minimalist Scandinavian style, is on trend. The smart-home lifestyle of internet-connected devices is driving consumer preference for smart furniture. Stressless wraps ingenious functionality in natural materials, such as full-grain leathers and laminated woods, striking a balance between the desire for comfort and connectivity in the home.
“Stressless sits at the juncture of modern technology and artisan craftsmanship,” said Beverly Kastel, marketing director for Ekornes, Inc. “Our Stressless recliner is a personal oasis in a hectic world. It’s constructed from environmentally friendly raw materials and engineered with cutting-edge technology. The look and feel of our furniture complements the smart-home sensibility, where tech and comfort intersect.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8292451-ekornes-stressless-furniture-smart-home-technology/
Steelcase today launches Gesture, a new sitting experience, designed in response to the company’s latest research about changing postures in the workplace. The global study reveals how new technologies have led to nine new postures — not supported by current office chairs — which frequently cause pain and long-term injuries, disrupting concentration and creativity. The Gesture chair was inspired by studying the movement of the human body and created for the ways people work today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60743-steelcase-gesture-chair-new-sitting-experience-posture-in-the-workplace
Steelcase today launches a year-long celebration of its 100th anniversary, and its reinvention as a globally integrated enterprise, focused on the future of work. Known as the long-time leader of the office furniture industry, the company has thrived for a century not only because of its products and manufacturing strength, but because of its core commitment to people at work and its human-centered approach to innovation and design.
“From the start, our company has been about more than furniture,” said James Hackett, CEO of Steelcase Inc. “We have always focused on people and what people can do. Companies don’t survive for a century – ideas do. So as we turn 100 years old we want to take this opportunity to look out into the future and see all the things that make us optimistic. We see a future full of limitless possibilities.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55229-steelcase-celebrates-100-years
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