Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
Today’s newly-revealed 40 series concepts demonstrate for the first time how Volvo Cars plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars’ new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7837051-volvo-new-range-of-smaller-cars/
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Ready Pa Tu Mundo - Driving Xavi\'s Mundo. Xavi has just picked up the 2011 Ford Fiesta and want\'s to put his own flavour on it, in true Ready Pa Tu Mundo style. Naturally, he heads down to DUB to get the Fiesta personalised in Xavi\'s own style. The 2011 Ford Fiesta: Ready Pa Tu Mundo.
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Flavour of the moment and producer/DJ extraordinaire, Canada�s Deadmau5 AKA Joel Zimmerman, digs deep and goes back to his roots with 10 scintillating unreleased electro-tinged gems from Deadmau5�s freshman label, Play Records.
Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
Today’s newly-revealed 40 series concepts demonstrate for the first time how Volvo Cars plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The new concept cars will be the first built around Volvo Cars’ new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7837051-volvo-new-range-of-smaller-cars/
BOMBAY SAPPHIRE®, the world’s fastest-growing major gin brand by volume and value, is proud to announce that experienced distiller Nik Fordham has been appointed in the position of Master Distiller. Nik will oversee production for the brand and will lead its unique distillation process at the, currently under construction, Bombay Sapphire Distillery in Laverstoke Mill, Hampshire, England, due to open later this year. In addition to crafting the iconic gin and managing its production team, he will be responsible for the quality assurance for Bombay Sapphire gin, meeting the exacting standards of the brand’s well-known flavour profile and consistent quality in each bottle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58717-bombay-sapphire-appoints-master-distiller
