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Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
'The Love Note in San Francisco' is based
on a true story of a couple who meet in San Francisco and fall in love,
but are torn apart by distance. It's clear Amanda & Fernando have
fallen in love fast, but will they ever see each other again? Watch the
video and find out just in time for Valentine's Day. 'The Love Note in
San Francisco' is a video produced by Savvy Sleepers Luxury Satin
Pillow Cases. Savvy Sleepers, based in San Francisco, are
100% Pure anti-aging Satin Pillow Cases ultra-smooth for hair &
skin with the secret pocket for jewelry, love notes or a sweet surprise
sold in salons and blow dry bars nationwide and worldwide at
www.savvysleepers.com. The story starts out near AT&T Park with
Philz Coffee as the couple walk along the Embarcadero and to a San
Francisco Cable Car. Starring Amanda Grace Jenkins, Fernando Guevara.
Produced by Bobby Huerta. Written by fashion blogger Dale Janée of
SavvySpice.com and founder Savvy Sleepers.
