The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
CLEAR MEN SCALP THERAPY™ has signed on as a sponsor for the ESPY awards, airing tonight, showing men how the pros look good both on and off the sports field. The brand enlisted football player Tony Gonzalez who has been in training to be the perfect man on the red carpet, as well as the stage, in his new role as a presenter for the 2013 ESPY Awards on behalf of CLEAR. To get in shape for the show, Tony has been using the “2 in 1” shampoo + conditioners and shampoos designed specifically for men to be sure he keeps his tux flake-free all night long (visible flakes with regular use).
To view Multimedia News Release, go to http://www.multivu.com/mnr/62546-clear-men-scalp-therapy-espn-tony-gonzalez-espy-segment
The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
The STIHL® TIMBERSPORTS® Series will be bringing the top lumberjack athletes in the country to Milwaukee this summer. The Series will host its U.S. Pro and Collegiate Championship at German Fest, at the BMO Harris Pavilion at Henry Maier Festival Park in Milwaukee, from July 28 to 30. The top 20 professional and eight collegiate athletes will chop and saw their way toward the title of Best Lumberjack in the USA.
The STIHL® TIMBERSPORTS® Series pits premier lumberjack athletes in thrilling and grueling chopping and sawing competitions to determine the top lumberjack in the country. The Series, which is in its 32nd season, will air on ABC in the fall with re-airs on ESPN, ESPN2 and NBC Sports.
To view the multimedia release go to:
https://www.multivu.com/players/English/8042751-stihl-timbersports-german-fest-best-lumberjack-usa/
NFL PLAY 60, the National Football League’s youth health and fitness campaign, is the new “Official Champion of Play” at St. Jude Children’s Research Hospital®, the global leader in finding cures and saving children with cancer and other deadly diseases.
To commemorate this new milestone in the ongoing partnership between the NFL and St. Jude, a St. Jude patient will join NFL commissioner Roger Goodell on stage to announce a pick during the first round of the 2013 NFL Draft. The NFL Network and ESPN will televise live coverage of the NFL Draft beginning at 8 p.m. EST on Thursday, April 25.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58566-st-jude-children-s-research-hospital-nfl-play-60
The NCAA, in conjunction with ESPN and Creative Street Entertainment, will celebrate the 40th anniversary of Title IX and recognize individuals who helped shape the ground-breaking equity law with the documentary premiere “Sporting Chance” presented by Northwestern Mutual. The documentary will debut on ESPN2 on June 23, the anniversary date of Title IX, at noon Eastern.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53644-northwestern-mutual-and-ncaa-title-ix-40th-anniversary-documentary-espn2
Today, Disney Parks has officially given a new name to the ever-growing Walt Disney World Moms Panel: the Disney Parks Moms Panel. Along with the change in title, the company announced the website’s 19 newest members. New for 2013, two Team Sports Moms will join the roster to assist guests with youth sports-related travel to the ESPN Wide World of Sports Complex.
To view Multimedia News Release, go to http://www.coyneclients.com/disney_moms_panel/mnr_2013/index.html
Celebrity technology and design expert Janna Robinson and ESPN’s Stuart Scott teamed up with LG to launch the “Sport of Techorating,” a head-to-head championship competition between two dad bloggers. Robinson coached Michael Sheehan of Hightechdad.com as he squared off against Jim Lin of Busydadblog.com in a techorating battle, with Scott providing color commentary on the home design battle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55186-lg-electronics-sport-of-techorating-home-design-blogger-battle
In its seventh year as an official NCAA® Corporate Partner, LG Electronics is reinventing the color commentator role this March Madness® season and releasing a series of exclusive statistics* that will help fans “Do Game Day Right®” by looking at the tournament from a whole new perspective – uniform colors.
LG has signed up ESPN College Basketball Analyst, Jay Bilas, as the official “LG Color Commentator” to provide fans everywhere with never-before-seen statistics exploring team performance through the filter of official team colors.
No stranger to the impact of color – with OLED TVs that produce more than a billion rich colors and TWIN Wash™ that washes two separate loads of laundry to protect your home and away uniform colors – LG will give NCAA fans an edge with new uniform color statistics from now until the end of the tournament. Verified by Elias Sports Bureau, each statistic reveals performance by uniform color by looking at all the teams that made the Final Four® since the tournament moved to the 64 team format in 1985.
To view the multimedia release go to:
http://www.multivu.com/players/English/7763551-lg-march-madness-do-game-day-right/
Have a passion for planning unforgettable Disney vacations? Know how to organize the ultimate team sports events at Walt Disney World Resort? Disney Parks today announced the 2013 Walt Disney World Moms Panel call for entries, featuring the search for its first-ever Sports Team Moms. The best draft picks for this position will have experience organizing team travel to sporting events at ESPN’s Wide World of Sports Complex while incorporating the magic of a Walt Disney World Resort vacation. Disney is also seeking bilingual panelists and international travelers to provide valuable expertise for its visitors. Visit disneymomspanelsearch2013.com through September 14 to apply.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57856-disney-parks-apply-for-the-6th-annual-walt-disney-world-moms-2013-panel
As Hollywood prepares for a summer filled with 3-D blockbuster hopefuls and cable networks launch 3-D networks and programming for newly-released 3-D televisions, the trend towards this new technology is hard to miss—except for the millions of Americans who literally can’t see it.
Movies including “Avatar” and “Alice in Wonderland” have already left their impression on the 3-D screen and new movies using the technology are making their way into theaters across the country. Meanwhile, ESPN and the Discovery Channel are preparing to broadcast in 3-D. This new technology is catching the eyes of fans nationwide, but some people may not be able to enjoy the 3-D experience because of vision problems.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aoa/43612/
