Sogenannte Concept Cars sind auf allen Automessen der Hingucker. Sie sollen zeigen, was die Autobauer für die Mobilität der Zukunft entwickeln. Oft wird aus dem Blick in die Zukunft aber auch nichts. Die Studien wären für eine Serienproduktion dann doch zu teuer gewesen, oder zu praxisfern, oder es wäre einfach nicht mehr die Akzeptanz bei den Käufern vorhanden. Dann wandern die Konzepte nach ihrem glorreichen Messeauftritten still und leise ins Museum oder die Schrottpresse. VW hat mit einem ambitionierten Projekt bewiesen, dass es auch anders geht. Das 1-Liter-Auto erschien zu Beginn vielen Skeptikern noch als reine Utopie. Als VW in Doha den Prototyp des XL1 durch die Straßen fahren ließ, war aber klar, dass es sich nicht nur ein imageträchtiges Marketingprojekt handelt. Spätestens als in Genf die Kleinserie des XL1 ins Scheinwerferlicht rollte, mussten Zweifler erkennen, dass VW es ernst meint.
Ist das Fahrzeugangebot der Marke SsangYong auch überschaubar, so ist es dennoch interessant und in ländlichen Gebieten längst kein Geheimtipp mehr. 2011 haben die koreanischen Allradspezialisten Ernst gemacht und sind auch hierzulande nach mehreren Versuchen gestartet. Interessant dabei die Strategie der Marke, setzt sie doch auf ein stetig wachsendes Netz kleiner Händler, die in ländlichen Gebieten auf Kundensuche gehen. Und neben günstigen Preisen und robusten Fahrzeugen hat man ihnen auch noch ein starkes Garantie-Argument mit an die Hand gegeben.
Yesterday evening the Lindt & Sprüngli Chocolate Factory was the setting for a spectacular light show. Brand ambassador Roger Federer, the Lindt Maîtres Chocolatiers and Ernst Tanner, Chairman and CEO of Lindt & Sprüngli, set the kick-off for the festive light projections by artist Gerry Hofstetter. Around 8000 visitors marvelled at the festive images and enjoyed the magical Christmas village around the chocolate factory.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lindt/46306/
Building on its collection of highly regarded craft and automatic coffee products, KitchenAid is introducing two new additions designed to satisfy even the most demanding coffee lovers. They include a Digital Scale Jar accessory for the KitchenAid® Burr Grinder and a 12-Cup Coffee Maker with One Touch Brewing that simplifies the ritual of preparing a proper cup of coffee.
“These new coffee products address several fundamentals of brewing superior coffee,” notes Derek Ernst, global director of marketing for KitchenAid® Small Appliances. “Namely, weighing beans precisely before grinding to the desired consistency and creating the ideal timing, temperature and conditions for exposing ground beans to pure, filtered water.”
“And because making coffee is generally a daily ritual for coffee lovers, we’ve incorporated timeless design elements inspired by our iconic stand mixer to ensure it’s worthy of a permanent place on the countertop,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766753-kitchenaid-new-coffee-products/
Building on its collection of highly regarded craft and automatic coffee products, KitchenAid is introducing two new additions designed to satisfy even the most demanding coffee lovers. They include a Digital Scale Jar accessory for the KitchenAid® Burr Grinder and a 12-Cup Coffee Maker with One Touch Brewing that simplifies the ritual of preparing a proper cup of coffee.
“These new coffee products address several fundamentals of brewing superior coffee,” notes Derek Ernst, global director of marketing for KitchenAid® Small Appliances. “Namely, weighing beans precisely before grinding to the desired consistency and creating the ideal timing, temperature and conditions for exposing ground beans to pure, filtered water.”
“And because making coffee is generally a daily ritual for coffee lovers, we’ve incorporated timeless design elements inspired by our iconic stand mixer to ensure it’s worthy of a permanent place on the countertop,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766753-kitchenaid-new-coffee-products/
U.S. insurance consumers want their insurers to offer more personalized service and reward customer loyalty, according to Ernst & Young’s Global Consumer Insurance Survey 2012. The survey also finds that consumers of life/annuity and property/casualty policies are willing to buy multiple products from the same carrier if they are tailored to meet their individual needs, and that Millennials believe the strength and health of an insurer’s brand is more important than the price of the insurance product.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54774-ernst-young-global-consumer-insurance-survey-2012
As asset growth in traditional hedge funds from institutional investors continues to slow, hedge fund managers are pinning their hopes on the power of new products to attract investor assets and drive growth. However, many are underestimating the costs involved and the effect on margins, according to EY’s 2014 global hedge fund and investor survey: Shifting strategies: winning investor assets in a competitive landscape.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7365751-ey-survey-institutional-investors-shifting-allocation-strategies-driving-hedge-funds-towards-new-products/
Despite increasing regulatory requirements for hedge funds, only 10% of investors feel that regulations effectively protect their interests, and 85% of investors do not believe these requirements will help prevent the next financial crisis, according to Ernst & Young’s sixth annual survey of the global hedge fund market, Finding Common Ground.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59011-ernst-young-global-hedge-fund-survey-perceived-benefits-of-regulation
