Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
In a grand launch event at Ferrari World Abu Dhabi, Miral unveiled the new identity for the Yas Island destination. Designed to reflect the destination’s ethos, the new brand identity is a vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences.
HE Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7936651-miral-unveils-new-identity-for-yas-island/
Thailand is one among the countries that has long been recognized as a world’s spa and well-being destination. Whether it’s the Thai massage, Thai herbal and beauty products and treatments, or the genuine service and hospitality, Thailand has got it all. And there can never be a more suitable place for an international spa convention to take place than in our country. Today, we are going to find out more about World Spa & Well Being Convention 2012 held from September 19 – 21 at Impact Arena Maung Thong Thani. With the slogan “By hand, through head, with heart,” the event brings together a product, service, and the newest innovation exhibition; seminars, and Thailand Spa & Well Being Award ceremony.
Robert L. Johnson, founder and chairman of The RLJ Companies, in collaboration with Ariel M. Friedler, president of Symplicity Corporation, the market leader in online career tools, today announced the launch of OppsPlace.com. OppsPlace provides companies with the best opportunity to find qualified, minority job seekers and minority businesses in one online destination. OppsPlace is free of charge for job seekers and minority firms and allows corporate human resources and procurement executives to easily access qualified job seekers and qualified minority businesses for openings to provide the best opportunities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54127-the-rlj-companies-launches-oppsplace-com-for-minority-jobseekers
Las Vegas is a world-class vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s iconic “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this award-winning campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan with a variation of the theme titled “Vegas Enablers.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
UBM Tech announces the new community-driven Dark Reading (darkreading.com), the cyber security industry’s top destination for news and insight. The redesigned site gives cyber security professionals an editorially-supported environment to connect with peers through moderated discussions, blogs and social media, giving the community equal share of voice with reporters and experts. Complementing the brand’s award-winning editorial is perspective from more than 100 community contributors, including the information security industry’s top researchers, subject matter experts, and engineers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7149751-umb-tech-unveils-new-dark-reading-cyber-security-site-news
With the opening of the Shoppe at Southern Kitchen in mid-August, the online destination dedicated to delivering a blended experience of content and commerce is ready to step into the holiday season with a fully operational store. Coupled with original recipes and compelling stories of the American South, the Shoppe at Southern Kitchen breathes new life into the online shopping experience.
“Shopping used to be fun, but online shopping has become too transactional. We want to make shopping fun,” said Sean Pruett, Chief Merchant at Southern Kitchen. “People used to know and trust the person from whom they bought their goods. My sincere hope is that when you choose to shop with Southern Kitchen, we bring a little bit of that fun and personal connection back.”
The Shoppe at Southern Kitchen features a variety of goods from well-known national brands and small niche brands, as well as artisans and makers from around the South. Shoppers will be delighted to find cookware, entertaining items, glassware, bar tools, cutlery and more, alongside the compelling stories of the brands and makers creating the goods.
To view the multimedia release go to:
https://www.multivu.com/players/English/8052151-southern-kitchen-launches-online-store/
Rodale Inc.—the company that launched the American organic movement and the leading authority on healthy, eco-friendly living—is launching the first online shopping destination specializing in handpicked luxury and sustainably sourced goods.
Rodale’s (www.rodales.com) combines 70+ years of the company’s unmatched heritage in organic lifestyle and environmental stewardship, as well as the expertise of its healthy, active living brands that include Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World and Organic Gardening, to bring together beautiful, sophisticated, responsibly sourced products in one place.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61629-rodale-launches-eco-luxury-online-retail-store-rodales-com-sustainability
Dance and fun all night, a real wedding party in Italy with Dj Gianpiero Fatica. The music of the newlyweds and the emotions of their friends and relatives for a soundtrack and an unforgettable groove, all live, all in one breath, with friends and relatives screaming at every passage of song and singing the refrains. The real added value.
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