Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
John McEnroe, an athlete who knows something about irritation, will coach a team of real men as they run the 2013 ING New York City Marathon. McEnroe will offer these men the guidance they need to become mentally and physically prepared for their run and will see them through to the finish line. Running – and life – may come with everyday irritations, but Dove® Men+Care® believes deodorant should not be one of them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62896-unilever-dove-men-care-deodorant-team-ing-nyc-marathon-mcenroe
Mitchum, the hardest working antiperspirant/deodorant, and Brett Ratner Brands (BRB), director Brett Ratner's creative content company, announced the launch of Mitchum's
El Antiperspirante Degree Men celebra la continuación de su patrocinio con la Selección Mexicana de Fútbol y alienta a los fanáticos a enfrentar con confianza los momentos que cuentan a través de una nueva campaña de mercadeo llamada “El Momento que Cuenta”. Esta campaña inspirada en el fútbol ilustra los retos que enfrentan los hombres hispanos en su vida diaria y realiza un llamado a la acción que les permite a los consumidores interactuar con el Antiperspirante Degree Men tanto en Internet como en un lugar concreto.
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In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/
