Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Zoës Kitchen (NYSE: ZOES), a fast casual Mediterranean-inspired restaurant group, today introduced several unique ingredients to their menu, bringing the flavors and benefits of Mediterranean eating to guests via four new menu offerings.
Innovating within the restaurant space, Zoës Kitchen is the first restaurant group to introduce the lupini bean to the United States, adding this protein-packed, mild-flavored legume to their menu across 170 restaurants in 17 states. Farro will also be incorporated in the menu, an ancient, savory, fiber-rich grain that is commonly used in place of pasta and rice in the Mediterranean. Calabrian peppers, from Calabria, Italy, will add a slightly sweet and mildly spicy flavor to several dishes. Light and crispy piadina flatbread will offer guests an alternative to traditional breads used for sandwiches in the US.
To view the multimedia release go to:
http://www.multivu.com/players/English/7753651-zoes-kitchen-new-mediterranean-dishes/
Delicious pan pizza should be defined by real cheese, hot-from-the-oven quality and crispy crust rather than hidden charges and tips associated with delivery pizza, and the Red Baron™ “Real Deal” pizza campaign is out to prove just that. To uncover delivery pizza misconceptions, the makers of Red Baron® Pan Pizza have teamed up with Howie Mandel, comedian and TV host, for a series of six unscripted web videos with real families to expose the hidden costs of delivery pizza while highlighting the ways in which Red Baron® Pan Pizza is the “Real Deal” in terms of cost, quality, taste and speed to the table.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redbaron/50197/
A blockbuster trade was made official [today] when star running back Reggie Bush was traded for a $10 pizza in a new ad from Pizza Hut. The new spot heralds the return of the $10 Any pizza deal from Pizza Hut — any size, any crust, any toppings for just $10.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52225-pizza-hut-10-dollar-pizza-deal-football-star-reggie-bush
http://turubogrill.us | Call (206) 899-0609 | Weber Compatible Turbo Grill | http://bit.ly/TG-EA
By allowing the food to rotate over the coals, from hot to cold zones, it not only keeps your food from burning, it allows food to cook very evenly and retain more moisture; creating a very succulent; crispy on the outside, moist on the inside, result.
The TurboGrill™ is a kit that you assemble and then attach to most Weber-style kettle grills which allows your food to spin while cooking. This not only keeps the food from burning but also creates an exceptionally juicy and flavorful final result.
American Grill Revolution | http://americangrillrevolution.com | will be adapting specific recipes and more into a magazine in the near future to get you rocking on your TurboGrill™ in style.
http://turubogrill.us | Call (206) 899-0609
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If hectic weeknight schedules have you dialing for take-out or popping a pre-packaged meal in the microwave, Gordon Ramsay has a time-saving tool that will get you back in the kitchen and cooking healthy, homemade meals in no time. Philips Airfryer is Chef Ramsay’s at-home sous chef for cooking delicious dishes for his whole family. This simple, multi-tasking kitchen appliance uses air instead of oil to fry, roast, bake and grill a variety of foods for breakfast, lunch and dinner.
“This time of year can be quite the frenzy for our family, and a struggle to find time to cook healthy dishes,” said Ramsay. “The Philips Airfryer has been like having a sous chef in my home. It’s fast, easy and everything we make in it always comes out delicious, whether it’s sweet potato fries, juicy roasted chicken, or – my girls’ favorite – crispy kale chips.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7894851-philips-rapidair-airfryer/
